Is Opening a RELX Franchise Risky?

Is opening a RELX franchise risky? The e-cigarette industry is currently quite chaotic, making it difficult for the industry to maintain healthy development. Therefore, opening a RELX e-cigarette franchise certainly carries risks, and everyone should consider their actual situation instead of blindly entering just because they hear that RELX e-cigarettes are profitable.
 
Is opening a RELX franchise risky?

If it were last year or the year before, I would have told you there was no risk, just go for it. But in 2021, there are certainly risks. The competition in the e-cigarette market is still very fierce, and with unclear national policies, everyone should think carefully.

Although RELX has become the number one brand in the domestic market with a very high market share, after two years of development, all the agents have been appointed, and all the stores have been opened. The competition is now intense, and after two years of wild and reckless growth in the e-cigarette industry, the entire sector has lost its rationality. Due to low investment, low barriers to entry, and high profit margins, a frenzy of capital and manpower has flooded into the e-cigarette industry, with the number of specialty stores exceeding 40,000 nationwide within a year.

Surveys have found that many specialty stores in major cities have daily sales of less than 100 yuan, meaning that many e-cigarette specialty store owners are continuously losing money, especially new store owners. Due to insufficient customer accumulation, it is challenging to maintain store operations, and many small brand e-cigarette specialty stores have begun to close down.

Of course, there are still opportunities; it depends on the situation. If you have a large number of C-end users, you can stock up without hesitation.

You can also choose not to franchise and directly source RELX products to sell, and you can even use social media for sales, which has low costs. It is conservatively estimated that the sales volume of e-cigarettes through social media may have already surpassed the total sales volume of physical stores.

Finally, if you need a large supply of RELX products, you can add WeChat [MJC1062] for bulk discounts.