ECC 2018 U.S. E-cigarette Expo

From August 3 to 5, the globally renowned e-cigarette expo, ECC, was held in Los Angeles, USA, showcasing e-cigarette and e-liquid brands from the United States, New Zealand, and surrounding countries. Over 30 Chinese companies, including Sigelei, SMOK, Aspire, SXmini, VOOPOO, and ADVKEN, also participated.
Can’t travel abroad to see ECC? RHBVE has arranged everything for you!
ECC Exhibitor Ratio
65% from the U.S., 30% from China, 5% from New Zealand or others
The ECC expo lasted three days, with the first two days dedicated to B2B trade discussions and the third day for B2C player gatherings. The expo covered approximately 7,000 square meters, featuring over 100 exhibiting companies. RHBVE learned from on-site exhibitors that ECC still holds influence in the U.S., although its scale has gradually decreased in recent years, while the proportion of Chinese exhibitors is increasing.
RHBVE visited companies such as Aspire, Sigelei, Desire, VGOD, and Klypse, which are also exhibitors at the October 1-3 Reed Exhibitions Shenzhen E-cigarette Expo. They expressed to RHBVE that the first half of the year is for launching new products and marketing, while the second half is the time to boost sales and improve performance. Therefore, they have prepared a series of exhibition plans, including participating in ECC in August and returning to Shenzhen, China in October.
ECC Product Ratio
60% e-liquids, 30% pod systems/heated non-combustible products
Most of the pod systems were brought by Chinese exhibitors.
The pod system craze has spread globally from China, and under the leadership of IQOS, heated non-combustible products have also become the new favorites at the expo.
However, in the U.S., where the market is dominated by large vapor products, e-liquids remain the main exhibit. The market of 500 million smokers in China will be the main stage for pod systems and heated non-combustible products to shine.
Finally, RHBVE connected with American influencers Mike Terkildsen and Duane to expand more overseas promotional platforms for the October 1-3 Reed Exhibitions Shenzhen International E-cigarette Expo.
With a strong foundation of 500 million smokers, pod systems and heated non-combustible products will shine brightly at exhibitions in China.