XIWU Founder Team Revealed: A Startup Team with an Average Age of 39

MYSTLABS is a laboratory co-founded by beautiful scientist and nicotine salt inventor Xing Chenyue and her friends.
 
XIWU is an e-cigarette brand incubated by Shenzhen Wuling Technology Co., Ltd.
 
On July 27, Shenzhen Wuling Technology Co., Ltd. held its first product launch event, officially launching the world's first e-cigarette product with a pull-out hidden mouthpiece design, the "XIWU P1." Our first impression is that it is super cool, stunning, creative, and eye-catching. While we can't say it crushes similar competing products, it has certainly made a remarkable debut, not only blowing up social media but also attracting a lot of attention.
 
In addition to the product launch, the founding team behind MYSTLABS and the XIWU e-cigarette brand has also been revealed for the first time. The core members graduated from world-renowned universities such as Stanford University, the University of California, and Nottingham Trent University in the UK. The founders have years of venture capital experience and numerous successful cases globally. The core team has extensive management experience in globally recognized companies, with most members coming from key positions in well-known enterprises.
  Chen Min, Co-founder and CEO of Wuling Technology

1. Chen Min, Co-founder (CEO), holds a master's degree in management from Stanford University. He has served as the executive director of a Hong Kong-listed company, chairman of Anzer Robotics, and general manager of the communications and smart applications division of TCL Group.
  Yao Xiaochao, Co-founder of Wuling Technology

2. Yao Xiaochao, Co-founder of the company, is a well-known investor in Silicon Valley. He recognized the R&D capabilities and team strength of XIWU and decided to join, not only investing money but also committing himself to the project.
 
Xing Chenyue, Chief Scientist of Wuling Technology

3. Xing Chenyue, Co-founder and Chief Scientist, holds a PhD in Chemical Engineering from the University of California. She has been engaged in the research and development of respiratory drugs and previously served as the chief scientist at Juul. As the inventor of nicotine salts, her influence in the industry is significant.
  Liu Yu, Chief Operating Officer (COO) of Wuling Technology

4. Liu Yu, Chief Operating Officer (COO), holds a master's degree in Multimedia Engineering from Nottingham Trent University. He has served as the president of Blackberry China, global general manager of TCL Mobile, and executive director of TCL, a publicly listed company. Liu Yu has deep resources in supply chain integration and has led the production team to achieve the highest quality shipping targets in the shortest time, known as the "XIWU speed."

In addition to these four key figures, there are also industrial designer Haul Hao, former co-founder and CPO of Gululu, consultant for the e-cigarette department of China Tobacco, and former design director for IDEO Asia. Also involved are Scott Tong, responsible for product and brand design, who has served as the former vice president of product design at Pinterest, co-founder of IFTTT, and former communication design director at IDEO.
  More core members of MYSTLABS XIWU
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For an e-cigarette startup, the background and entrepreneurial spirit of the team not only reflect the design style but also embody the company's social responsibility.

Yao Xiaochao, co-founder of XIWU, stated that this is a startup team with an average age of 39. "Although we have long passed the age of youthful exuberance, our passion remains. This passion does not seek overnight fame but is dedicated to creating a good e-cigarette that truly addresses the pain points of smokers. Many people believe that entrepreneurship in the e-cigarette field is a sprint, but we see it as a marathon. We will persevere and move forward, using medical-grade production standards to provide safe and reliable e-cigarette products for smokers."

At the same time, Yao Xiaochao also revealed that because XIWU's target users are mature smokers, the design deliberately avoids using flashy and trendy elements, opting for a more subdued design style to avoid attracting the attention of teenagers and non-smokers.