Huoqi's Fan Jingyu: The Vape Channel War Misses the Point!

Dialogue with Huoqi's Fan Jingyu:

A "pragmatic" and somewhat "determined" "change-seeker"

Fan Jingyu left a deep impression on me. The reason is somewhat amusing: he is the most difficult guest for me to gather information about so far.

He rarely accepts interviews, never appears on shows, and has very few speeches.

I jokingly told him, "It's so hard for me," and he laughed heartily, saying, "Indeed, indeed, I'm starting to accept interviews now."

This kind of honesty permeated our entire conversation. Even when I casually asked, "When did you start smoking?" he honestly replied, "High school." I couldn't help but think, even if he made up a time, no one would know, right? But when I met his gaze, I knew he was telling the truth.
 
Sitting across from me, Fan Jingyu was unconsciously fiddling with the company's newly launched product. I initially thought he was nervous in front of the camera and wanted to hold something to appear more natural. Later, I found out he was actually thinking about improving the product's feel and experience.

Such a "lack of security" behavior surprised me. What exactly is he afraid of?

Fan Jingyu said he fears stagnation. Even when holding a product that has been launched and received rave reviews, he still worries that he and his team might fall into an unspoken stagnation, unable to continuously discover more valuable things.

From an outsider's perspective, Fan Jingyu doesn't need to be so "walking on thin ice." Huoqi's parent company, Boton Group, is the first listed company in the domestic flavor and fragrance industry, and the series of amazing flavors Huoqi has launched undoubtedly has the strong support of Boton.

Why does a "rich second generation" who is "backed by a big tree" still live like a "corporate slave"?

Fan Jingyu seemed to see my confusion and shared with me the "Waterloo" they encountered around 2016: overwhelming publicity, grand store openings, and seemingly bustling scenes were ultimately shattered by the product's "hard injuries." In his words, it was a "complete defeat."

He laughed, so they had to "learn from the pain."

This "pain" lasted nearly two years. Huoqi went silent, and Fan Jingyu remained silent. Until the new product was launched and created a spark, recognized by seasoned players, he finally revealed a long-lost smile.

The "comeback" of Huoqi has given itself a "iron label": the electronic cigarette company that values product quality the most. The "hundred-person quality inspection" that shook the entire industry also started from that time.

Only after achieving a sales "record" of 3 million pods in a single month did Fan Jingyu nod and say, "We are back."
 
Fan Jingyu describes himself as "pragmatic," which I find very accurate. But at the same time, I feel he has omitted something unsaid, which is the "determination" behind the pragmatism.

In this era, where smart minds abound and temptations are everywhere, to truly be "pragmatic," one must not only work hard but also possess a certain grit to face oneself. He jokingly said, "Like a lunatic."

So I asked him, how hard have you been on yourself?

Fan Jingyu thought for a moment and said, "I lost thirty pounds in six months, does that count?"

Upon hearing this, the camera operator behind the machine was visibly shocked.
 
After the interview, facing Fan Jingyu's serious expression, I felt a bit embarrassed to admit that I actually know nothing about the "e-cigarette" industry and cannot try it out due to professional needs.

His expression remained unchanged, and instead, he spoke to me in a "warning" tone, saying that as a practitioner, he would never encourage non-smokers to try e-cigarettes. #p#分页标题#e#

"If I were to say that this thing is completely harmless just because I am a practitioner, that would be wrong," he said firmly.

Before I left, Fan Jingyu, who continues to explore deeply in the industry, shared with me some of his recent thoughts on "pleasure and cost":

"For existing smokers, smoking does indeed provide them with pleasure, but at the same time, they also need to pay a certain health cost. We should not deprive them of their right to pleasure, but if we can make that cost smaller, that would be meaningful."

This article is reprinted from the public account New Consumption Hundred People.