IQOS 3.0 Review Video: What Features Does It Offer?

IQOS 3.0 Review Video: What Features Does It Offer?
IQOS has introduced the multi product clearly to narrow the competitive edge of its rivals in terms of continuous puffs. As we all know, GLO and LIL also have a broad user base, and users who enjoy continuous puffs tend to prefer such all-in-one devices. Therefore, the launch of IQOS 3.0 Multi responds to the needs of consumers, and I believe some GLO and LIL users will continue to pay attention to or consider using the Multi.

The heated tobacco product IQOS is gaining strong momentum in the tobacco industry, having established flagship stores in over thirty countries and regions worldwide, capturing nearly 70% of the local tobacco market. Smokers who have tried this new type of tobacco product have significantly reduced or even stopped smoking traditional cigarettes.

Currently, IQOS does not yet have flagship stores in China, nor has it become widely popular, but many smokers have privately acquired and tried IQOS. Today, I want to introduce this product, which claims to be the iPhone of the e-cigarette world: the fourth generation IQOS 3.0.


A more refined material and shape

The appearance of the fourth generation IQOS 3.0 has changed significantly compared to previous models, especially in terms of material and shape. The device and heater are now made of a matte finish, and the heater's USB port is designed on the side, making it no longer a standard rectangular shape. The matte material combined with this design gives it a high-end yet playful look. Overall, the fourth generation IQOS 3.0 e-cigarette performs well in terms of aesthetics, both in appearance and feel.

Enhanced functionality for continuous puffs

The official data for IQOS 3.0 states that the charging time for the heating stick has been reduced by about 30 seconds, from the previous generation 2.4 plus 4 minutes to about 3 minutes and 30 seconds. Additionally, the heating time for the heating element has increased from 180 seconds to 200 seconds, allowing for more even and thorough heating of the tobacco sticks, resulting in better and richer flavor. In terms of battery life, previous models required charging after each use, which was inconvenient for heavy smokers. Therefore, IQOS 3.0 Multi has made significant improvements in this area by integrating the charging device and heating stick, allowing consumers to take 10 puffs before needing to recharge.

Clean smoke with low tar

One of the biggest concerns about smoking is the harm caused by tar. We often say, "Smoking is harmful to health," and most of the harm is caused by this substance called "tar." The fourth generation IQOS 3.0 has a very low tar content, and the smoke flavor is much lighter than traditional cigarettes. However, it is not a weak flavor; rather, it has a clean sensation, as if someone has filtered the tobacco taste for you. This experience is quite refreshing. Online data shows that the tar content is only 10% of that of traditional cigarettes, making its smoke flavor clean and devoid of the heavy feeling associated with traditional cigarettes, thus posing less health risk.

In summary, IQOS's success serves as a significant wake-up call for the Chinese market. The long-standing notion in China that smoking is harmful to health has only been superficially promoted through public service ads and magazines, without any substantial development or innovation of a new health-conscious tobacco alternative for the large smoking population. I hope that the Chinese tobacco industry can truly realize that the traditional tobacco sector can also experience a technological awakening, leading to more efforts in reasonable tobacco regulation and research to reduce the harm caused by tobacco.