Introduction to the Team Behind Yingzhuo Vaping
Yingzhuo ENJOVP gained attention in 2018 after securing a major investment despite a capital winter, putting its young vaping brand and founding team into the spotlight.
Introduction to the Team Behind Yingzhuo Vaping

1. Initial Encounter with Yingzhuo and Its People
In 2018, amidst a capital winter, a young new electronic cigarette brand attracted attention with a massive investment of 50 million yuan, marking the first frequent appearances of Yingzhuo ENJOVP in the public eye.
Yingzhuo ENJOVP is under Shenzhen Yingzhuo Technology Co., Ltd. The founder, Li Xing, was a co-founder of Beijing Xianlai Interactive Entertainment. Under his leadership, the team achieved remarkable results, catching the attention of the listed company Kunlun Wanwei, which ultimately acquired it for 2 billion yuan.
After this, Li Xing embarked on a long-prepared mission to change the lives of 300 million smokers in China. He constantly pondered how to lead this large group into a healthier lifestyle.
At that time, there were very few electronic cigarette products genuinely considering users, leading him to decide to establish Yingzhuo Electronic Cigarettes, solely to help smokers enjoy a better and healthier smoking experience.
They united under a common mission and vision
The founding team of Yingzhuo all had entrepreneurial and operational experience. COO Li Chen was the channel head at Qihoo 360, with over 10 years of experience in the internet industry, a rare talent in brand marketing, and began engaging in the electronic cigarette industry in 2014, making him an early practitioner. Zhang Can, the R&D head of Yingzhuo Electronic Cigarettes, has 15 years of experience in electronic cigarette R&D, with over 30,000 products designed by him, possessing unique insights into electronic cigarette technology. The strong R&D team and sufficient funding provide Yingzhuo with a solid foundation for advancement.
2. From Cigarettes to Electronic Cigarettes, Changing More Than Just Smokers
The development of intelligence and the new market opportunities it brings are reshaping almost all industries we are familiar with or unfamiliar with, just as the transition from the PC era to the internet era did. The emergence of electronic cigarettes is not just changing smokers but also transforming a large industry into smart technology.
Yingzhuo's birth is redefining the lifestyle of a vast smoking population.
The electronic cigarette industry is destined to be controversial. For domestic smokers, it remains a relatively niche concept. Although the road ahead is long and arduous, this valuable endeavor is worth Yingzhuo's full effort, with the determination of "creating good products with technological power" emphasized by founder Li Xing.
3. Yingzhuo ENJOVP Products
Products that integrate technology and art
In terms of products, Yingzhuo's product and technology team core member Zhang Can has over 10 years of experience in electronic cigarette R&D. He deeply understands Yingzhuo's resolute attitude towards product safety and quality. He stated, "In terms of products, Yingzhuo invests millions in product development, conducting extensive foundational research and analyzing the chemical composition ratios of e-liquids and aerosols, constructing a complete atomization technology product system to ensure the safety and user experience of products delivered to consumers.
1. Yingzhuo's Cooperative Suppliers
Product quality meets international standards and has passed CE, ROHS, and ISO9000 certifications. With profound experience in developing and producing healthy electronic cigarettes, Yingzhuo is focused and professional.
2. Manual Quality Inspection to Eliminate Quality Issues
For electronic cigarettes, stability and quality are lifelines. Every step from R&D to mass production must undergo manual inspection to eliminate all quality issues at the source.
Search "Yingzhuo Electronic Cigarette Recruitment" on Baidu for detailed discussions with customer service contacts.
4. About Safety Assurance
Regarding the safety of e-liquids and vapor, Yingzhuo firmly opposes consumer behavior that sacrifices safety, strengthens the management of potential safety hazards, and learns from the harmful lessons of traditional cigarettes to maximize safety assurance. Although electronic cigarettes have been recognized through numerous domestic and international scientific studies, they still conduct countless studies on all potential issues that users care about, sharing some key points here.
Differences Between Traditional Cigarettes and Electronic Cigarettes

#p#分页标题#e#
Nicotine Analysis
As a commonly found addictive substance in nature, many familiar vegetables, such as tomatoes, eggplants, and potatoes, contain trace amounts of nicotine.
From a pharmacological perspective, it can numb nerves and relieve pain, generally metabolizing within 24 hours after entering the human body, expelled through feces, sweat, and urine, while the nicotine content in electronic cigarettes is also within safe limits.
A report from the UK Public Health Department mentioned that the harm of tar-free electronic cigarettes is at least 95% less than that of cigarettes, while the nicotine content in both is actually similar.
5. Working Towards a Common Health Cause
Since its establishment, Yingzhuo has continuously strengthened R&D investment, developing different types of new products to meet user needs, backed by multiple city R&D centers, firmly grasping product strength. With "service innovation" as the soul of the enterprise and "enjoy your time" as the product mission, bringing health to a billion smokers is Yingzhuo's relentless pursuit. They also hope to join hands with all sectors of society to objectively and kindly guide the healthy development of this industry, contributing to a healthier smoking method for a billion smokers.
Although Yingzhuo is still just a team of a hundred people, they believe this endeavor will ultimately impact more people. They warmly welcome companies or individuals with regional retail resources and online sales capabilities to join this meaningful cause. If you have cooperation ideas or other suggestions, please contact Yingzhuo's recruitment head.
Yingzhuo ENJOVP Electronic Cigarettes—integrating R&D, production, and sales into a smart electronic cigarette brand, dedicated to providing a higher quality and healthier smoking experience.

1. Initial Encounter with Yingzhuo and Its People
In 2018, amidst a capital winter, a young new electronic cigarette brand attracted attention with a massive investment of 50 million yuan, marking the first frequent appearances of Yingzhuo ENJOVP in the public eye.
Yingzhuo ENJOVP is under Shenzhen Yingzhuo Technology Co., Ltd. The founder, Li Xing, was a co-founder of Beijing Xianlai Interactive Entertainment. Under his leadership, the team achieved remarkable results, catching the attention of the listed company Kunlun Wanwei, which ultimately acquired it for 2 billion yuan.
After this, Li Xing embarked on a long-prepared mission to change the lives of 300 million smokers in China. He constantly pondered how to lead this large group into a healthier lifestyle.
At that time, there were very few electronic cigarette products genuinely considering users, leading him to decide to establish Yingzhuo Electronic Cigarettes, solely to help smokers enjoy a better and healthier smoking experience.
They united under a common mission and vision
The founding team of Yingzhuo all had entrepreneurial and operational experience. COO Li Chen was the channel head at Qihoo 360, with over 10 years of experience in the internet industry, a rare talent in brand marketing, and began engaging in the electronic cigarette industry in 2014, making him an early practitioner. Zhang Can, the R&D head of Yingzhuo Electronic Cigarettes, has 15 years of experience in electronic cigarette R&D, with over 30,000 products designed by him, possessing unique insights into electronic cigarette technology. The strong R&D team and sufficient funding provide Yingzhuo with a solid foundation for advancement.
2. From Cigarettes to Electronic Cigarettes, Changing More Than Just Smokers
The development of intelligence and the new market opportunities it brings are reshaping almost all industries we are familiar with or unfamiliar with, just as the transition from the PC era to the internet era did. The emergence of electronic cigarettes is not just changing smokers but also transforming a large industry into smart technology.
Yingzhuo's birth is redefining the lifestyle of a vast smoking population.
The electronic cigarette industry is destined to be controversial. For domestic smokers, it remains a relatively niche concept. Although the road ahead is long and arduous, this valuable endeavor is worth Yingzhuo's full effort, with the determination of "creating good products with technological power" emphasized by founder Li Xing.
3. Yingzhuo ENJOVP Products
Products that integrate technology and art
In terms of products, Yingzhuo's product and technology team core member Zhang Can has over 10 years of experience in electronic cigarette R&D. He deeply understands Yingzhuo's resolute attitude towards product safety and quality. He stated, "In terms of products, Yingzhuo invests millions in product development, conducting extensive foundational research and analyzing the chemical composition ratios of e-liquids and aerosols, constructing a complete atomization technology product system to ensure the safety and user experience of products delivered to consumers.
1. Yingzhuo's Cooperative Suppliers
Product quality meets international standards and has passed CE, ROHS, and ISO9000 certifications. With profound experience in developing and producing healthy electronic cigarettes, Yingzhuo is focused and professional.
2. Manual Quality Inspection to Eliminate Quality Issues
For electronic cigarettes, stability and quality are lifelines. Every step from R&D to mass production must undergo manual inspection to eliminate all quality issues at the source.
Search "Yingzhuo Electronic Cigarette Recruitment" on Baidu for detailed discussions with customer service contacts.
4. About Safety Assurance
Regarding the safety of e-liquids and vapor, Yingzhuo firmly opposes consumer behavior that sacrifices safety, strengthens the management of potential safety hazards, and learns from the harmful lessons of traditional cigarettes to maximize safety assurance. Although electronic cigarettes have been recognized through numerous domestic and international scientific studies, they still conduct countless studies on all potential issues that users care about, sharing some key points here.
Differences Between Traditional Cigarettes and Electronic Cigarettes

#p#分页标题#e#
Nicotine Analysis
As a commonly found addictive substance in nature, many familiar vegetables, such as tomatoes, eggplants, and potatoes, contain trace amounts of nicotine.
From a pharmacological perspective, it can numb nerves and relieve pain, generally metabolizing within 24 hours after entering the human body, expelled through feces, sweat, and urine, while the nicotine content in electronic cigarettes is also within safe limits.
A report from the UK Public Health Department mentioned that the harm of tar-free electronic cigarettes is at least 95% less than that of cigarettes, while the nicotine content in both is actually similar.
5. Working Towards a Common Health Cause
Since its establishment, Yingzhuo has continuously strengthened R&D investment, developing different types of new products to meet user needs, backed by multiple city R&D centers, firmly grasping product strength. With "service innovation" as the soul of the enterprise and "enjoy your time" as the product mission, bringing health to a billion smokers is Yingzhuo's relentless pursuit. They also hope to join hands with all sectors of society to objectively and kindly guide the healthy development of this industry, contributing to a healthier smoking method for a billion smokers.
Although Yingzhuo is still just a team of a hundred people, they believe this endeavor will ultimately impact more people. They warmly welcome companies or individuals with regional retail resources and online sales capabilities to join this meaningful cause. If you have cooperation ideas or other suggestions, please contact Yingzhuo's recruitment head.
Yingzhuo ENJOVP Electronic Cigarettes—integrating R&D, production, and sales into a smart electronic cigarette brand, dedicated to providing a higher quality and healthier smoking experience.



