Luo Yonghao Enters Vaping, Spotted Looking for an OEM Factory

Luo Yonghao's E-Cigarette is here, and Luo Yonghao has been spotted looking for an OEM factory for e-cigarettes. According to reports from Blue Hole New Consumption, multiple sources have revealed that Luo Yonghao, the founder of Smartisan, is about to "personally" dive into the e-cigarette business.

The information in this article comes from two completely independent sources, and combined with images of OEM factories on Weibo, this matter is almost confirmed.

Although at the launch event of Chat Treasure on January 15, Luo casually helped his first employee, Zhu Xiaomu, announce the launch of the FLOW e-cigarette, it seems that after observing, Luo felt that watching others play was not enough, and he wanted to "personally" get involved.
This "personally" could mean two things. One is that he will personally endorse the e-cigarette brand and announce that he is getting into the e-cigarette business. The other possibility is that he will have his trusted aides start the brand while he stands in support.

Luo's ability to drive sales is unquestionable. For fast-moving consumer goods, it is likely to reach hundreds of thousands in sales. Given that his fans are generally open to new things and are part of an active internet demographic, if Luo really dives in, it is expected that he could easily sell tens of thousands of units at a launch event.

There are already some clues on Weibo.

Sources say that Luo is looking for an e-cigarette OEM factory, not for Smartisan. Some patents from Smartisan have been sold to Toutiao, and some employees have transitioned to Toutiao, making it clear that Smartisan is now a thing of the past.

The mentioned first employee is Zhu Xiaomu, the founder of FLOW.

This is a bit awkward, as Zhu Xiaomu was Luo's first employee when he founded Smartisan, and now Zhu has started an e-cigarette brand. Why does Luo also want to get involved personally?

We cannot be sure about the insider information, but Blue Hole does not believe that FLOW e-cigarettes do not have Luo's shares. Zhu Xiaomu's departure and Luo's support suggest that there must be some connection and interests involved.

Blue Hole's imagination runs wild, and we might as well make some bold guesses.

One possibility is that during the Spring Festival, Luo observed Zhu Xiaomu managing the e-cigarette business and analyzing the huge market, leading him to believe that the market can accommodate many brands, thus opting for a multi-brand strategy. Just like you have to choose between Head & Shoulders and Rejoice, even though both belong to Procter & Gamble, multi-branding follows this logic.

Another possibility is that Luo is dissatisfied with Zhu Xiaomu's management of FLOW and wants to personally get involved, but this could be challenging, as the rumored transaction between Smartisan and Toutiao may bind Luo for a period of time, typically around three years, during which he is unlikely to take on a new project as CEO.
This issue is not difficult to resolve; Luo could simply bring in a trusted aide to establish a new brand. Luo does not lack personnel in the supply chain; he previously recruited Wu Dezhou from Huawei to serve as CTO of Smartisan, and Wu was once responsible for Huawei's Honor product line. It is likely that Wu has some capable people in the supply chain. The e-cigarette industry is still in its early stages, and supply chain integration is not as complex as in the smartphone industry. Luo and Wu Dezhou may not even need to personally get involved; at least they won't publicly announce their direct involvement, but will leverage their influence and ability to hold launch events for promotion, especially since there is still an acquisition agreement with Toutiao.

Whether Luo personally dives in or finds someone else to establish a brand, this will send shockwaves through the e-cigarette startup market. Luo's sales-driving ability is too strong; e-cigarettes are precisely the kind of fast-moving consumer goods that have a fan base. It is said that Smartisan's luggage sold over 100,000 units, so selling a 300 yuan e-cigarette could easily reach over a million units?

What impact will this have on the industry? Some capital may chase after Luo while abandoning other startup projects. Essentially, Blue Hole believes that current e-liquid e-cigarette brands are fundamentally about supply chain integration. Whoever can drive sales effortlessly will have a faster monetization capability.

E-liquid e-cigarettes may not make money on the devices, but the continuous consumption of e-liquid can lead to a steady stream of terrifying income.

Luo is likely to regain the face he lost at Smartisan through e-cigarettes, and the time frame will be very short, which is quite frightening. #p#分页标题#e#

The remaining gossip is how Luo and Zhu Xiaomu will interact in the future. Will it be a competitive growth like the relationship between Vivo and Oppo, or a cutthroat competition? This is worth looking forward to.

In the world of business, there are debts and grievances.

But if Luo really decides to sell e-cigarettes, the idealistic sentiment he has always advocated will truly be shattered. Can Smartisan fans accept this? How could Luo possibly sell e-cigarettes?

Although Chat Treasure, which is topped with a golden ingot, has already shattered Luo once…

Dear fans, if Luo personally hands you an e-cigarette, and he has shifted from selling ideals to selling e-cigarettes, would you take it? If you need to contact an e-cigarette OEM factory or wholesale, please reach out via WeChat: vapeos or call: 17682343645