When Vaping Becomes Social, User Growth Becomes Reality

Technology changes lives.

On May 20th at 3 PM, the "Encountering Intentions: JeX Product Launch Conference" co-hosted by Jirui Technology and Hongjie Yuan Cloud was grandly held at the SPACE Bar in Nanshan, Shenzhen. Senior executives from both parties, the creative team, famous TV host Na Wei, and some regional agents of the JeX (Sharp) electronic vaporizer brand attended the conference.
 
Summary of Information:

Jirui Technology was established in 2006 and is a well-known domestic enterprise and a subsidiary of the listed company, Borton Group (stock code: 3318.HK). It currently holds nearly a thousand effective patents related to the e-cigarette industry and is an innovative technology company capable of independent research and development, continuous innovation, and possessing a large number of core patents in the electronic vaporizer field. It is also an industry veteran with 15 years of experience in the research and manufacturing of electronic vaporizers.

JeX (Sharp) is a 100% self-owned brand newly launched by Huizhou Jirui Technology Co., Ltd., and is also the only wholly-owned sub-brand of Borton Group.
 
Hongjie Yuan Cloud was established in September 2020, gathering domestic and foreign internet and high-tech professionals, aiming to combine blockchain technology and artificial intelligence to provide comprehensive solutions for the tobacco industry, empowering traditional industries, advocating civilized smoking, and preventing underage smoking, while assisting the digital transformation of the tobacco industry.
 
The electronic vaporizer industry is still booming, with new brands emerging continuously. Under the constraints of relevant policies, the increasing speed of store openings and the growth rate of new users have become disproportionate. This has led to a serious phenomenon of "involution" in the current electronic vaporizer industry, bringing invisible pressure to many agents and specialty stores.

In such a tense survival environment, Encountering Intentions: JeX has emerged at the right moment.

Encountering Intentions: JeX is a fashionable new smart vaporization product with internet attributes, aiming to organically combine the powerful AI data and blockchain technology of the "Encountering Intentions" platform with JeX's new products and significant offline investments to achieve social interaction among vaping enthusiasts and indirectly drive traffic to offline stores. Offline stores or specialty shops can easily broaden their customer flow and increase revenue.
(Guests experiencing the i指间 App)
  (Reflecting on the changes brought by technology)

As the DJ played warm-up music, agents from various regions of JeX entered in an orderly manner. In the blink of an eye, the star of the day, the JeX "Ji Series" product, was warmly welcomed by guests in the experience area.
  (Guests experiencing the product)
  (Guests orderly walking the red carpet under the careful guidance of the host)
  (Walking the red carpet with various celebrity artists)

During the conference, Chen Shengjun, Deputy General Manager and R&D Director of Jirui Technology, provided an in-depth introduction and analysis of the core technology of the JeX brand products. Whether it is the comfortable grip of the zinc alloy vape pen or the patented ceramic core that highly restores the original flavor, including sneak peeks of new technologies and functions of iterative products, all sparked great interest among agents. These are the technical accumulations and breakthroughs of Jirui Technology over many years in the e-cigarette industry, as well as the latest applications of new technologies developed in collaboration with the Borton Group's Ceramic Research Institute.
  (Chen Shengjun, Deputy General Manager and R&D Director of Jirui Technology)

Next, Zhang Jing, Deputy General Manager and Head of the Domestic Marketing Center, took the stage to deliver a speech on the long-awaited industry market dynamics analysis and future outlook.
  (Zhang Jing, Deputy General Manager and Head of the Domestic Marketing Center of Jirui Technology)

Finally, Chen Liyun, General Manager of Jirui Technology, presented a comprehensive display of the company's development and future outlook, fully reflecting the strong strength of Borton Group's Jirui Technology.
  (Chen Liyun, General Manager of Jirui Technology)

The conference gradually reached its climax, with leaders from both sides walking to the center stage together to launch the grand new product project.
  (Leaders from both sides jointly initiate the launch ceremony)
  (Leaders and guests toast to celebrate)

According to statistics, on the day of the conference, JeX (Sharp) signed contracts for 60 agency areas.

Clearly, while the market is still pondering how to drive traffic, how to target advertising, and how to change traditional business models, the digital management, AI big data algorithms, and natural fission capabilities of Encountering Intentions: JeX have already become a new breakthrough choice.
 

(Signing area was bustling!)

Steady Progress, Craftsmanship of Jirui

JeX (Sharp), as Jirui Technology's self-owned brand and the only wholly-owned sub-brand of Borton Group, represents a significant step forward for Jirui Technology, showcasing its bold attempts to collide with the internet, actively embrace national policies, advocate civilized smoking, and prevent underage smoking, striving to become a model enterprise in the industry.
 

We believe that in the future, JeX (Sharp) will bring more surprises!