Shenzhen International Vape Expo Opens, SNOWPLUS Steals the Spotlight

On August 29, 2019, the China (Shenzhen) International Vape Expo opened at the Shenzhen Convention and Exhibition Center. As one of the largest vape expos in the country, the three-day event gathered popular new vape products from across China, welcoming thousands of visitors from over 20 countries including China, the USA, Japan, South Korea, Canada, and Germany.

2019 marks a period of rapid development for the domestic vape market. Since the beginning of this year, over 30 vape brands have secured funding, with a total financing amount exceeding 1 billion yuan. At this expo, well-known domestic vape brands made their appearances. The star-studded Shenzhen International Vape Expo not only forecasts global vape development trends but also serves as a procurement fair for vapes both domestically and internationally.

Making its debut at the Shenzhen International Vape Expo, SNOWPLUS, launched in April this year, occupied a central position in the exhibition hall and became the focus of attention due to its outstanding capabilities.

Full Product Line Launch, the 'Dark Horse' Attracts Attention

Entering Hall 4 of the Shenzhen Convention and Exhibition Center, the trendy elements at various vape booths are overwhelming, with the SNOWPLUS exhibit area in the center capturing everyone's gaze.

In addition to a youthful and fashionable booth design, SNOWPLUS's rich product matrix drew in many visitors. The exhibit showcased the entire product line of SNOWPLUS: electronic cigarettes in five colors, electronic coffee, invisible smoke electronic cigarettes, disposable small vapes, and the Night Demon glow series. As a 'dark horse brand' that achieved a geometric increase in monthly sales from thousands to 80 sets within just four months of its launch, attendees experienced various SNOWPLUS products, exploring their unique charm.
 

Among them, the invisible smoke electronic cigarette and the disposable small vape are the latest products released by SNOWPLUS in August. Through breakthrough technology, the smoke is 'pure gas,' leading electronic cigarettes into the 'non-disturbing era' with invisible smoke, while the stylish and compact disposable small vape contains a large capacity, allowing for 200 puffs and a taste closer to traditional paper cigarettes. This showcased SNOWPLUS's technological leadership in the vape industry, with new products that combine appearance and strength, garnering attention and praise from attendees.

Dual Channel Layout, Exploding Market Potential

SNOWPLUS has become the strongest dark horse in the domestic vape industry in 2019, not only due to its matrix product development and production capabilities but also because of its precise market positioning and proactive expansion, which received significant attention from industry professionals at this expo, leading to cooperation discussions.

After quickly gaining a loyal user base through offline scenarios, SNOWPLUS initiated a more systematic dual-channel market layout online and offline. Online, SNOWPLUS has occupied multiple quality entry points such as Tmall, JD.com, and Youzan, achieving a dual harvest of brand and traffic.

Offline, SNOWPLUS has recruited executives from major fast-moving consumer goods giants such as Mars Wrigley, Heineken, Coca-Cola, and Snow Beer to build its sales system. According to the latest publicly available data, as of July this year, the SNOWPLUS brand has achieved coverage in 100 cities nationwide, signed over 150 distributors, and entered more than 20,000 retail stores, including large supermarkets, chain convenience stores, tobacco shops, restaurants, KTVs, and cafes, making it one of the brands with the strongest expansion capabilities in the domestic vape market.

Internal and External Cultivation for 'Going Global', Deepening Global Strategy

Before this expo, SNOWPLUS made a stunning appearance in Times Square, New York, announcing the official launch of its 'Going Global' plan and starting a new journey for its global layout. #p#分页标题#e#

At the expo, SNOWPLUS detailed its overseas market layout plans to the attending international audience. SNOWPLUS has established an overseas business department and built a core team, which conducts research and channel layout in key overseas markets. Currently, SNOWPLUS has expanded into countries and regions including North America, the UK, Russia, India, the UAE, Malaysia, the Philippines, and Indonesia, establishing local channels, operations, and marketing systems. Additionally, new products developed to cater to the taste preferences of consumers in different overseas regions will be gradually launched, allowing 'Made in China' products to better serve local markets.

At this expo, facing high attention from both domestic and international markets, SNOWPLUS stated that it will continue to layout channels, providing multi-dimensional standards and a comprehensive 360° support plan in terms of products, logistics, branding, and local marketing for cooperative channels, assisting partners in quickly achieving channel and product deployment, brand promotion, and realizing profitability in the short term.