SNOWPLUS Announces Overseas Expansion, Targets 50% International Sales

Recently, SnowPlus officially debuted on the Nasdaq screen, making a statement in Times Square, New York, known as the "crossroads of the world," with the declaration of SPARK SOMETHING FRESH—opening a new chapter, sending a message to the world, and revealing its grand plan for global expansion.

This is the first spectacular appearance of the SnowPlus brand in the global financial and business center and an important step towards its international platform.

Since its market launch in April this year, SnowPlus has undoubtedly made the most stable and fastest strides towards globalization. Derek, the head of SnowPlus's international business, revealed that SnowPlus has completed its layout in core overseas markets and is accelerating the establishment of overseas channels. Currently, SnowPlus has sales layouts in more than a dozen countries and regions, including North America, South Korea, and Southeast Asia, and plans to increase the proportion of international sales to 50% within the next year.

SnowPlus shines in Times Square, showcasing the power of Chinese brands

The Nasdaq screen is an iconic building in Times Square, New York, known as the "world's number one screen." As one of the best windows to "attract the world's attention," this landing on the Nasdaq screen is another action by SnowPlus to showcase its brand strength and also demonstrates its strategic ambition to spread globally.

Who is SnowPlus, and what kind of brand does it want to be?

"Be cool, but also have warmth." The first meaning of warmth is responsibility. In the currently highly vocal e-cigarette market, SnowPlus, on one hand, brings healthier, safer, trendier, and better-experienced e-cigarette products to consumers through continuously breakthrough innovative technology; on the other hand, SnowPlus acts as an industry "pioneer," continuously heating up the industry with its warm brand philosophy and better fulfilling its corporate responsibility.

Not long ago, the SnowPlus team proposed the "Angel Protection Action," taking responsibility to embrace regulation and calling for the entire industry to take action together to prevent minors from accessing and using e-cigarettes.

From the very beginning of its establishment, SnowPlus has included the protection of minors and the prevention of minors from accessing and consuming e-cigarettes as part of its core values. It has taken systematic measures in product packaging, online and offline channels, and market promotion. It calls on all industry practitioners to work together to embrace regulation and leverage the positive effects of e-cigarettes in harm reduction and smoking cessation. It can be said that SnowPlus has been continuously broadening this new track in the industry, continuously promoting the e-cigarette industry.

SnowPlus products have undergone multiple iterations, entering the top tier of the e-cigarette industry

SnowPlus officially launched in April this year, and in just over four months, it has gained recognition from both capital and the market. In June, SnowPlus received A-round investments from several venture capital funds and investors, with an amount exceeding $40 million, making it the largest financing in the e-cigarette industry in the domestic market in the past six months. In August, SnowPlus's brand sales reached new highs in just over four months, already ranking among the top brands in China's e-cigarette industry.

Currently, SnowPlus has five products, including e-cigarettes (available in five colors), electronic coffee, invisible smoke e-cigarettes, disposable small e-cigarettes, and the Night Demon fluorescent series, forming a product matrix of "e-cigarettes + disposable e-cigarettes + innovative products."

Introducing more innovative explorations into the e-cigarette industry to develop healthier, safer, and more environmentally friendly products is one of SnowPlus's current efforts. Recently, SnowPlus launched the invisible smoke e-cigarette, which achieves a new usage experience of smoke in "pure gaseous" form through innovative ratios. During use, the effective components of the e-liquid in the invisible smoke cartridge can be fully absorbed and metabolized without burdening the human body. #p#分页标题#e#

SnowPlus's latest launch, the Night Demon fluorescent series, is a limited edition e-cigarette that showcases the personality of young people, featuring the trendiest fluorescent yellow this year for a strong visual impact, combined with high-tech imported coatings, quickly creating a wave of popularity. On the first day of sales, it sold out completely, setting a record for SnowPlus.

Innovation capability and quality assurance are the core competitive strengths that enable SnowPlus to develop rapidly. In the future, only through continuous technological innovation can the e-cigarette track be continuously broadened.

Focusing on overseas expansion, accelerating global layout

The head of SnowPlus's overseas market team stated that China is the birthplace and main gathering place of the e-cigarette industry, and going global is an inevitable mission for China's leading e-cigarette brands. SnowPlus will focus on two aspects: first, accelerating the deep cultivation of overseas channels and product development; second, innovating overseas market cooperation models to achieve a win-win future for global vapor technology consumption.

The head of SnowPlus's overseas market introduced that the markets SnowPlus has developed include North America, the UK, Russia, India, the UAE, Malaysia, the Philippines, and Indonesia, establishing local channels, operations, and marketing systems in core regional markets. At the same time, new products developed specifically for the taste preferences of consumers in different overseas regions will be gradually launched to better serve local needs with "Made in China" products.

In terms of channel layout, SnowPlus's overseas market channels adopt a "three-dimensional" cooperation model, using joint ventures, franchising, and regional agency as the three-dimensional cooperation framework, providing multi-dimensional specifications and a complete 360° support plan in product, logistics, brand, and local marketing, helping partners quickly achieve channel and product deployment, brand promotion, and profitability in a short time.

As an important milestone in SnowPlus's overseas market expansion plan, the overseas version of the SnowPlus official website was officially launched on the same day. The overseas version of the SnowPlus official website will integrate brand display and product sales, providing global consumers with a complete experience of product purchasing, logistics distribution, and consulting services, sharing the achievements of "Chinese intelligence" with global consumers.