Huoqi 2021 New Product Launch: Multiple Products Unveiled

Yesterday, the well-known domestic e-cigarette brand Huoqi held its first new product launch event of 2021 at the Shanghai New International Expo Center, themed "Colorful and Unique, Simple Yet Sophisticated," unveiling two new products: the ammo-color one device one pod colorful set and the Shafin travel version set.
 
For the e-cigarette industry, deepening product technology and entering lower-tier markets has become a trend. Amid this wave, Huoqi's two entry-level new products have taken the spotlight, bringing new highlights to the e-vaporizer market!
 
The theme of this Huoqi e-cigarette new product launch is "Colorful and Unique, Simple Yet Sophisticated." The entire event's setup combined colorful trends and fashionable elements, perfectly presenting the theme. In this launch, "Colorful and Unique" refers to the affordable ammo-color series with 10 vibrant colors, while "Simple Yet Sophisticated" refers to the high-end, luxurious Shafin travel version series.
 
Huoqi's sales director Li Dongbo stated at the launch that Huoqi always adheres to the product philosophy that "good products are the first vitality of a brand" and believes that the newly launched ammo-color colorful set, as a truly "reliable," "easy to use," and "affordable" high-cost performance product, will bring a new vaping experience to adult consumers.

Overall, the ammo-color one device one pod colorful set achieves an effective balance between being "good enough" and "easy to accept." For B-end users, it can quickly help store owners acquire seed users, ignite word-of-mouth within the community, and rapidly penetrate lower-tier markets, ultimately achieving a win-win in reputation and sales.
 
In terms of product experience and quality, Huoqi has always pursued a unified high standard. The upgraded ammo-color version adopts anodizing and vacuum plating processes for the first time, using polishing techniques above 200 mesh to refine the body, resulting in a qualitative leap in texture and aesthetics, providing consumers with a more prominent cool and fashionable feel.

It is worth mentioning that the ammo-color colorful set has enhanced safety features, incorporating functions such as "anti-backflow protection, low battery warning, and short circuit warning" based on data accumulated from various situations encountered during daily use, ensuring a safe exploration journey for consumers.

Most surprisingly, the ammo-color colorful series set features a blind box approach, randomly combining the most popular flavors from the Bullish series, creating a delightful surprise upon opening the package. The Bullish e-liquid pods, released by Huoqi in April, simulate the real mouth-to-lung inhalation mode with a golden bullhorn curve, providing an outstanding experience, and currently includes 15 new flavors.
 
The other product unveiled at this launch was equally impressive and enticing—the Shafin travel version set.

Shafin is another e-cigarette brand under Huoqi, primarily targeting high-end adult consumers who pursue a quality lifestyle. In July 2020, Huoqi announced the acquisition of the century-old Italian pipe brand Shafin's e-cigarette business, and this Shafin travel version is a new product following the classic and limited editions released by Shafin.
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"Shafin" was founded in 1876 and is a century-old renowned pipe brand in Italy. Today, the Shafin brand infuses Italian "craftsmanship spirit" into the e-cigarette field. Although it belongs to a different category than pipes, it is still closely related to the smoking experience and will continue to uphold its commitment to high-quality products and exquisite craftsmanship.

As a century-old brand, Shafin has spent three years on market research and design development, understanding that consumers need not only a cool concept but also a product that provides stable and quality experiences, along with well-thought-out details. The newly launched Shafin travel version product perfectly embodies the Shafin brand's "high-end, light luxury, and exclusive" tone.

From the launch event, it was learned that, like the ammo-color colorful series, the Shafin travel version also adopts a 420mAh large-capacity battery, maximizing the prevention of low battery dilemmas, keeping it energized at all times. Regarding this high-value, high-performance Shafin travel version product, Huoqi's CMO Huang Heyu stated, "Let the experience be without pain points."
 
In terms of product materials, both the ammo-color and Shafin travel version series use high-grade aviation aluminum, which not only has high strength and corrosion resistance but also good uniformity, and can effectively reduce touch heat, making it a mainstream material choice in the industry.
 
In the context of rising costs of various raw materials in the industry, the prices of these two new products can be considered high cost-performance with low entry costs. Huoqi stated that they fulfill their promise with solid products: allowing more people to afford high-end e-vaporizer products, better meeting adult consumers' diverse and varied experience needs.

Since the beginning of the year, Huoqi has launched various market subsidies and policy support during the super recruitment season, and this new product also brings favorable pricing; the retail price of the ammo-color colorful set is 99 yuan, but during the first month of launch, it is only 49 yuan, while the retail price of the Shafin travel version set is 129 yuan, but during the first month of launch, it is only 79 yuan.

"Whoever captures the lower-tier market will dominate the world"—this is an era of competing product strength. A mature e-vaporizer consumer group has formed and is expanding, and the ammo-color colorful version and Shafin travel version are tailored for these consumers. It is reported that from May 18 to 20, Huoqi will distribute 50,000 sets of the ammo-color colorful set for free at the exhibition site. Undoubtedly, this new product will ignite a new round of user engagement for Huoqi.