Why Scalpers Target SNOWPLUS Vapes as New Launch Prices Double

On August 19, the new SNOWPLUS Night Demon Glow Edition vape, released by SNOWPLUS, sold out on its first day after going on sale at midnight. Just one day later, this hot new product, which had been snapped up by eager buyers, appeared on Xianyu, China’s popular resale marketplace.
 

What kind of product could attract scalpers and show up on Xianyu at such high prices? Based on information posted by users, because SNOWPLUS had opened reservations in advance and then started sales, the items being listed were not second-hand but brand new. The most surprising part was the pricing: the lowest asking price was RMB 888, while the highest reached RMB 999—enough to leave people stunned.

High-priced Xianyu listings are becoming a broader trend across the vaping industry

It sold out on the first day of release and then appeared on Xianyu the very next day at marked-up prices. SNOWPLUS achieved this success with its new product launch because it tapped directly into consumer “pain points.”

This Night Demon Glow series mainly targets nightclub channels and serves as a fashionable label. It captures young consumers’ desire to lead trends and express individuality, as well as the strong desire among many smokers to find an alternative to cigarettes. By starting from the consumer’s perspective and closely matching user demand, it succeeded in one stroke.
 

Since its founding, SNOWPLUS has launched a product matrix that includes e-cigarettes, electronic coffee, smokeless e-cigarettes, disposable e-cigarettes, and the glow-in-the-dark “Night Demon” line. Every new release has created a considerable buzz. Take this newly launched vape device, now listed on Xianyu at “sky-high prices,” for example: its glow coating uses Musashi paint imported from Japan. This next-generation tactile coating is especially popular with young users, so it is naturally in high demand.
 

The strong sales of the new SNOWPLUS Night Demon Glow Edition vape invite us to take a closer look at the current state of the vaping market. Capital is always the quickest to spot opportunity, and investors have been pouring into vaping as a new investment hotspot.

In recent years, the global vaping industry has been developing at an astonishing pace. According to statistics, in the short span from 2010 to 2018, domestic e-cigarette sales in China increased twentyfold. Overseas, e-cigarettes have already become a mainstream “smoking tool.” With booming external markets and capital inflows stimulating growth at home, the SNOWPLUS “Night Demon” once again precisely captured the psychology of young consumers while also emphasizing safety and health-related elements, so its success this time is hardly surprising.

The development of e-cigarettes is closely tied to smokers, and behind the high prices lies an undercurrent of market demand

In recent years, as awareness of health and environmental protection has increased, more smokers have wanted to switch from traditional cigarettes or seek what they see as a healthier way to smoke. SNOWPLUS noticed and seized this gap. It has not only worked to ensure user safety through hardware and technology, but has also embraced national regulation and actively promoted various initiatives and programs.

While developing zero-tar e-cigarettes, SNOWPLUS also launched the “Angel Protection Campaign.” Its official website and product packaging clearly state that “minors are prohibited from purchasing and using e-cigarettes,” aiming to prevent underage use. Through professional researchers, it develops new flavors to create new vaping experiences, and it has also introduced products such as smokeless e-cigarettes to promote a “non-disturbing” experience. In doing so, it addresses many longstanding problems associated with traditional cigarettes and reduces health risks to the lowest possible level.

Experts analyze that the penetration rate of China’s future e-cigarette market is expected to reach 5%, and the number of e-cigarette consumers may rise to 20 million. Facing such enormous future market demand, e-cigarettes are naturally becoming increasingly popular, and the companies best able to capture the factors consumers care about most will be the ones most likely to stand out.

As an industry “leader,” what exactly makes SNOWPLUS so eye-catching?

SNOWPLUS vapes were only launched this April, but their development has been smooth all the way. In its first month on the market in April, it sold 100,000 kits; in June, it announced that it had secured USD 40 million in Series A financing; and since then, its sales have continued to surge, forcefully placing it among the leading ranks of the vaping industry. #p#Page Title#e#

With such strong momentum, SNOWPLUS clearly has its own unique operating strategy. The company has repeatedly engaged in cross-industry collaborations, among which its partnerships with music festivals are the most representative. In the few months since launch, SNOWPLUS has partnered with many top-tier domestic music festivals, including Strawberry Music Festival, Midi Music Festival, Orange Isle Music Festival, Spring Wave Music Festival, and Dishui Lake Music Festival. These collaborations have been well received and have earned strong word of mouth.

In terms of channel development, SNOWPLUS introduced a “Retail Partner” program, under which it provides all franchise partners with a complete set of services, from store location selection to staff training.

Over the past few months, SNOWPLUS sales have continued to grow at a high rate. It has now entered the first tier of domestic e-cigarette brand sales and ranks among the top three global e-cigarette brands. For China’s domestic vaping market, the launch of new SNOWPLUS products signals that the existing landscape may be disrupted, and amid fierce competition, a new king may soon rise rapidly.