Why Scalpers Target SNOWPLUS Vapes and Double New Product Prices

On August 19, the new Night Demon Fluorescent Edition e-cigarette released by SNOWPLUS was sold out on its first day of launch. Just a day later, it appeared on the popular resale platform Xianyu, where users saw this highly sought-after new product.
 

What kind of product is it that can attract scalpers and appear at high prices on Xianyu? According to information shared by users, since SNOWPLUS had pre-orders and began selling in advance, the items showcased this time are brand new rather than second-hand. The most surprising aspect is the price, with the lowest selling for 888 yuan and the highest reaching 999 yuan, which is quite shocking.

“High prices on Xianyu” for resale is a trend in the development of the entire e-cigarette industry.

Sold out on the first day and then listed at high prices on Xianyu the next day, SNOWPLUS's success in this new product launch is due to its grasp of consumers' “pain points.”

This Night Demon Fluorescent series targets the nightclub channel, serving as a fashionable label. It captures the consumer “pain points” of young people leading trends and pursuing individuality, as well as the strong desire among many “smokers” to replace traditional cigarettes. By deeply understanding consumer needs, SNOWPLUS achieved success.

Since its establishment, SNOWPLUS has launched a product matrix that includes e-cigarettes, electronic coffee, smokeless e-cigarettes, disposable e-cigarettes, and the fluorescent “Night Demon.” Each launch has sparked considerable excitement. For instance, the new e-cigarette listed at “sky-high prices” on Xianyu features a fluorescent coating imported from Japan, which is highly favored by young people due to its revolutionary tactile feel.

The hot sales of the new Night Demon Fluorescent Edition e-cigarette prompt us to closely observe the current state of the e-cigarette market. Capital is keenly aware of trends and is flocking to this new investment “hot spot.”

In recent years, the global e-cigarette industry has been developing at an unimaginable speed. Statistics show that from 2010 to 2018, the domestic sales of e-cigarettes in China increased twentyfold. Meanwhile, abroad, e-cigarettes have long become a common “smoking tool.” With a booming external market and internal capital stimulation, SNOWPLUS's “Night Demon” has once again accurately captured the consumption psychology of young people while ensuring safety and health elements, making this success quite expected.

The development of e-cigarettes is closely related to “smokers,” and the high prices reflect the undercurrents of market demand.

In recent years, with the rise of health and environmental awareness, the number of smokers looking to quit or seeking healthier smoking alternatives has been increasing. SNOWPLUS has noticed and seized this gap, ensuring user safety in hardware and technology while embracing national regulations and actively promoting various activities and projects.

While developing tar-free e-cigarettes, SNOWPLUS has also launched the “Angel Protection Initiative.” The SNOWPLUS website and product packaging clearly state, “Minors are prohibited from purchasing and using e-cigarettes,” preventing underage use. Through professional researchers, new flavors are developed to provide a new experience with e-cigarettes, and smokeless e-cigarettes are introduced, promoting “non-intrusive” solutions that address many long-standing issues of traditional cigarettes, minimizing health risks.

Experts analyze that the penetration rate of the e-cigarette market in China is expected to reach 5%, with the number of e-cigarette consumers potentially rising to 20 million. Facing the vast market demand in the future, e-cigarettes are naturally becoming increasingly popular, and companies that can best capture consumer concerns will stand out.

As the industry “leader” rides the wave, what exactly is SNOWPLUS's appeal?

Launched in April this year, SNOWPLUS has had a smooth development trajectory. In its first month, it sold 100,000 units, announced $40 million in Series A financing in June, and its sales have surged, firmly placing it among the top e-cigarette brands.

With such momentum, SNOWPLUS has its unique business approach. The company has engaged in multiple cross-industry collaborations, with partnerships in music festivals being particularly representative. In just a few months since its launch, SNOWPLUS has collaborated with numerous top domestic music festivals, such as the Strawberry Music Festival, Midi Music Festival, Orange Island Music Festival, Spring Wave Music Festival, and Dishui Lake Music Festival, receiving widespread acclaim.

In terms of channel layout, SNOWPLUS has launched a “Retail Partner” program, providing all franchise partners with a complete set of services from store location selection to staff training.

In recent months, SNOWPLUS's sales have continued to grow rapidly, and it has entered the first tier of domestic e-cigarette brand sales, ranking among the top three e-cigarette brands globally. The launch of SNOWPLUS's new products will signal a shift in the market landscape, and a new king may soon rise amidst fierce competition.