Juul, RELX, and MOTI Are All Moving Into Bluetooth Vapes

1. Juul, RELX, and MOTI Are All Moving Into Bluetooth Vapes

On August 14, the e-cigarette brand RELX updated its official account with a message announcing the launch of its first smart e-cigarette—RELX Infinity.
 
This is a smart vaping device that can connect to a smartphone via Bluetooth to monitor usage data. When used with the RELX app "RELX ME," it allows users to understand their usage habits from a data perspective, share experiences, and find friends with similar interests for social activities.

Coincidentally, recently, the leading American e-cigarette brand Juul also launched its new Bluetooth e-cigarette—Juul C1—in the UK, which can connect to an Android app to let owners track their puffs or lock the device to prevent others from using it, and to locate it if misplaced.
  Image: Bluetooth e-cigarette Juul C1
In addition, MOTI launched a new generation of smart e-cigarettes for internal testing on July 25, claiming that this e-cigarette acts like a smart e-cigarette assistant, accompanying and recording every use by the user.

Although no further details were disclosed, it is clearly similar to the aforementioned Juul and RELX Bluetooth e-cigarettes, both of which can record user data, and it is not ruled out that it is also a Bluetooth e-cigarette.
  Image: MOTI smart e-cigarette
Bluetooth e-cigarettes, in addition to vaporizing e-cigarettes, also have heated non-combustion products with Bluetooth app connections, such as Japan Tobacco's Ploom Tech and KOKEN KIS MAX from Qianhai Guojian Huayan.
  Image: KOKEN heated non-combustion smart tobacco device
2. What Is the Significance of Bluetooth E-Cigarettes?

A few days ago, we organized related information on Juul's release of Bluetooth e-cigarettes and conducted a poll. It can be seen that opinions on the application of Bluetooth in e-cigarettes are divided, with a majority holding a positive attitude, but there are also many who are skeptical.
 
Those who are skeptical about Bluetooth e-cigarettes believe that e-cigarettes should focus more on practicality, improving the vaping experience and taste, and that the application of Bluetooth ultimately seems a bit flashy.

However, from the current layout of e-cigarette brands, Bluetooth e-cigarettes may help brands break through the severe homogenization dilemma and create new selling points.

The application of Bluetooth in e-cigarettes mainly has the following characteristics:

Recording usage time and location data;

Tracking the number of puffs and average smoking habits of consumers;

Providing connection features, such as a locator, to find your vape if lost;

Device locking to prevent anyone other than you from using your device;

Monitoring and preventing youth access to e-cigarettes;

Enhancing social attributes.

Bluetooth e-cigarettes will have significant importance in preventing youth access to e-cigarettes and enhancing social attributes.

On one hand, recent studies have found that statistically, teenagers who vape are more likely to start smoking cigarettes. Over 20% of high school students have used e-cigarettes, and youth vaping has become a problem, with some school districts beginning nicotine testing.

Juul has faced public controversy due to its impact on youth access to e-cigarettes, making the launch of Bluetooth e-cigarettes very necessary. For other e-cigarette brands, preventing youth access to e-cigarettes is also a point that must be considered.

On the other hand, enhancing the social attributes of e-cigarettes may strongly promote their adoption among smokers looking to quit. If e-cigarette users can connect through an app, it could create a self-propagating effect, which would be beneficial for e-cigarette brands.
 
3. Who Can Benefit from the Application of Bluetooth in E-Cigarettes?

In the early development of e-cigarettes, there were no unified standards in the market, and product quality varied greatly. Technologies like Bluetooth and wireless charging were considered to be of little use in the e-cigarette industry, making mass production difficult. However, with the layout of e-cigarette brands, these technologies may greatly influence the development of the e-cigarette industry.
 
Image: Shengrun Technology Bluetooth e-cigarette solution

In terms of the industrial chain, Bluetooth solution providers are expected to see a growth in demand opportunities.

The Bluetooth solution for e-cigarettes, especially for small vape PCBA integration, presents certain challenges. It is understood that RELX is equipped with a new generation of BLE Bluetooth chips, which can significantly enhance performance and stability.

Moreover, several PCBA-related companies in China are already developing Bluetooth solutions for e-cigarettes, such as Hexin Micro Technology, Shengrun Technology, Sitowei, Xinchida, Shunbao Technology, Chengxin Micro Technology, Qinji Technology, and Huawai Silicon Electronics Technology.