Former Mars Wrigley Sales VP Liu Chaohua Joins Snowplus as National Offline Sales VP

On August 22, news emerged that Snowplus confirmed that Liu Chaohua, former Vice President of Sales at Mars Wrigley (China) Co., Ltd., joined Snowplus in July as the National Offline Sales Vice President, responsible for nationwide offline sales operations.
 
Liu Chaohua has previously held positions such as Vice President of Sales at Colgate and Mars Wrigley (China), as well as being responsible for sales integration at Mars Wrigley. During his tenure at Mars Wrigley, he led a team of over 10,000 people, covering more than 130,000 retail terminals across over 300 cities nationwide.

This is another recent addition of a senior executive from the fast-moving consumer goods (FMCG) sector to Snowplus.

On July 26, Snowplus announced that Liu Shuo, a former sales executive from Heineken China, joined as the head of national channel sales, responsible for channel sales and consumer activation.

The recruitment of professionals from the FMCG industry indicates that e-cigarettes are beginning to engage in a tactical battle for offline market presence. The competition among e-cigarette companies has entered a phase of close combat, where achieving maximum market coverage in the shortest time has become the core competitive focus for every company in the industry.

Liu Chaohua analyzed the e-cigarette market, stating that the industry's characteristics determine the importance of offline channels. When consumers need to purchase products, they can go to the nearest retail terminal; at the same time, e-cigarettes are still in the market cultivation stage, requiring consumer engagement at terminals to decide whether to purchase. The former relates to channel layout, while the latter is related to the experience and execution of the sales team.
 
Liu Chaohua possesses years of experience in sales management and market operations management, including sales planning and strategy formulation, sales team execution management, major organizational change management such as organizational transformation, mergers, and structural optimization, as well as the execution of customer management.

Liu Chaohua stated that Snowplus has established a comprehensive policy for distributors and franchise stores, providing sufficient profit guarantees for partners. For example, in terms of franchise channels, Snowplus offers a complete set of services from store location selection, design, and decoration to operations and staff training, ensuring that every franchise partner can minimize their investment return cycle.

Latest public data shows that as of July, Snowplus has achieved coverage in 100 cities nationwide, signed over 150 distributors, and entered more than 20,000 retail stores, including large supermarkets, chain convenience stores, tobacco shops, restaurants, KTVs, and cafes across various offline channels.