Huoqi Unveils ammo-Color Upgrade: Metal Body, 420mAh, 49 RMB

On May 12, Huoqi officially launched the ammo-Color upgraded version of its colorful new product set, which includes 1 device and 1 pod. The original retail price was set at 99 RMB, but during the first month of the new product launch, it will be priced at 49 RMB. It is understood that the main device released this time is a fully upgraded new product, and the pods in the set will adopt a blind box approach, randomly pairing the most popular flavors from the first generation of ammo.
 
Huoqi stated that the new product took over five months to prepare, based on market trends and consumer preferences for electronic atomizers, resulting in upgrades in material, appearance color, and manufacturing processes.

In our view, Huoqi's direction for this new product series is clear—achieving a better balance between "good enough" and "easily acceptable" to help store owners acquire seed users, ignite word-of-mouth among KOCs, and ultimately break into the general smoking population.
 
Specifically, the ammo-Color upgraded version uses aviation aluminum, a common material for mainstream priced products, which offers higher strength compared to plastic while keeping the weight around 35g, ensuring it is lightweight and portable.

In terms of craftsmanship, the ammo-Color upgraded version adopts both anodizing and vacuum plating processes for the first time, differing from Huoqi's previous one-piece stamping process. The body is polished with a level of over 200 mesh, enhancing both texture and aesthetics.

In terms of color options, the ammo-Color upgraded version offers ten new colors: titanium black, space silver, spruce green, fluorescent green, Chinese red, cherry blossom pink, mocha brown, rose gold, coral blue, and hibiscus purple, catering to the preferences of different consumer segments as much as possible.
 
Huoqi indicated that consumer surveys show that the most prominent pain point for users of entry-level electronic cigarettes is "insufficient battery capacity, sometimes requiring two charges a day, which is somewhat inconvenient," and the ammo-color upgraded version specifically adopts a 420mAh battery. Compared to similar products on the market, this battery capacity is 22.7% higher on average, and it features a reversible Type-C interface for convenience in daily use.

It is worth mentioning that the ammo-color colorful set has enhanced safety features, incorporating data accumulated from various situations encountered during daily use of similar products, adding functions such as "anti-backflow protection, low battery warning protection, and short circuit warning protection."
 
Huoqi's ammo-Color upgraded colorful set will be showcased at the Shanghai IECIE exhibition from May 18 to 20, where Huoqi will also distribute 50,000 sets of the new product for free on-site (at the Shanghai New International Expo Center, N3 Hall G46).