When Vaping Becomes Social, Customer Traffic Can Become Reality Too

Technology changes lives.

On May 20 at 3 PM, the "Encounter·JeX New Product Launch Conference" jointly hosted by Jirui Technology and Hongjie Yuan Cloud was grandly held at the SPACE bar in Nanshan, Shenzhen. Senior executives from both parties, the creative team, famous TV host Na Wei, and some regional agents of the JeX (Sharp) e-cigarette brand attended the conference.
 
Summary of Information:

Jirui Technology, established in 2006, is a well-known domestic enterprise and a wholly-owned subsidiary of the listed company Borton Group (stock code: 3318.HK). It currently holds nearly a thousand effective patents related to the e-cigarette industry and is an innovative technology company capable of independent research and development, continuous innovation, and possessing a large number of core patents. It is also an industry veteran with 15 years of experience in the research and development and OEM of electronic vaporizers.

JeX (Sharp) is a 100% self-owned brand newly launched by Huizhou Jirui Technology Co., Ltd., and it is also the only wholly-owned sub-brand of Borton Group.
 
Hongjie Yuan Cloud was established in September 2020, gathering domestic and foreign internet and high-tech professionals, aiming to combine blockchain technology and artificial intelligence to provide professional solutions that integrate operations, research and development, and branding for the tobacco industry, empowering traditional industries, advocating civilized smoking, and preventing underage smoking, while assisting the digital transformation of the tobacco industry.
 
The electronic vaporizer industry is still booming, with new brands emerging continuously. Under the constraints of relevant policies, the increasing speed of store openings and the growth rate of new users have become disproportionate. This has led to a serious phenomenon of "internal competition" in the current electronic vaporizer industry, putting invisible pressure on many agents and specialty stores.

In such a tense survival environment, Encounter·JeX has emerged at the right time.

Encounter·JeX is a fashionable new smart vaporization product with internet attributes, aiming to organically combine the powerful AI data and blockchain technology of the "Encounter" platform with the new products of JeX (Sharp) and substantial offline investments to achieve social interaction among smokers and indirectly drive traffic to offline terminals. Meanwhile, offline terminal stores or specialty stores can easily broaden customer flow and increase revenue.
(Guest experience with the iZhiJian App)
  (Expressing the changes brought by technology)

As the DJ played warm-up music, agents from various regions of JeX (Sharp) entered in an orderly manner. In the blink of an eye, the star of the day—the JeX "Ji Series" product was warmly welcomed by the guests in the experience area.
  (Guests experiencing the product)
  (Guests orderly walking towards the red carpet under the host's careful guidance)
  (Walking the red carpet with celebrities)

During the conference, Chen Shengjun, Deputy General Manager and R&D Director of Jirui Technology, provided an in-depth introduction and analysis of the core technology of the JeX brand products. Whether it is the comfortable grip of the zinc alloy vaporizer, the ceramic core patent that highly restores the original flavor, or the sneak peeks of new technologies and functions in iterative products, all sparked great interest among agents. These are the technical accumulations and breakthroughs of Jirui Technology over many years in the e-cigarette industry, as well as the latest applications of new technologies jointly developed with the Borton Group's Ceramic Research Institute. #p#分页标题#e#
  (Chen Shengjun, Deputy General Manager and R&D Director of Jirui Technology)

Next, Zhang Jing, Deputy General Manager of Jirui Technology and Head of the Domestic Marketing Center, took the stage to deliver a speech on the industry market dynamics and future outlook that agents and guests had been eagerly anticipating.
  (Zhang Jing, Deputy General Manager and Head of the Domestic Marketing Center of Jirui Technology)

Finally, Chen Liyun, General Manager of Jirui Technology, provided a comprehensive presentation on the company's development and future outlook, fully demonstrating the strong capabilities of Borton Group's Jirui Technology.
  (Chen Liyun, General Manager of Jirui Technology)

As the conference gradually reached its climax, leaders from both parties walked to the center of the stage together to launch the grand new product project.
  (Leaders from both parties jointly initiate the launch ceremony)
  (Leaders and guests toast to celebrate)

According to statistics, on the day of the conference, JeX (Sharp) signed contracts for 60 agency areas.

Clearly, while the current market is still pondering how to drive traffic, how to make precise placements, and how to change traditional business models, the digital management, AI big data algorithms, and natural fission functions of Encounter·JeX have become a new breakthrough choice.
 

(Site of the signing area was bustling!)

Quiet waters run deep, craftsmanship at Jirui

JeX (Sharp), as Jirui Technology's self-owned brand and the only wholly-owned sub-brand of Borton Group, represents a significant step forward for Jirui Technology, showcasing its accumulation of strength and innovation. It also reflects Jirui Technology's bold attempt to collide with the internet, actively embrace national policies, advocate civilized smoking, and prevent underage smoking, striving to become a model enterprise in the industry.
 
We believe that in the future, JeX (Sharp) will bring more surprises!