Shenzhen International Vape Expo Opens, Snowplus Becomes the Star

On August 29, 2019, the China (Shenzhen) International Vape Expo opened at the Shenzhen Convention and Exhibition Center. As one of the largest vape expos in the country, the three-day event gathered popular new e-cigarette products from across China, welcoming thousands of visitors from over 20 countries including the USA, Japan, South Korea, Canada, and Germany.

2019 marks a period of rapid development for the domestic e-cigarette market. Since the beginning of this year, over 30 e-cigarette brands have secured funding, with a total financing amount exceeding 1 billion yuan. This expo showcased well-known domestic e-cigarette brands. The star-studded Shenzhen International Vape Expo not only forecasts global e-cigarette development trends but also serves as a grand procurement event for e-cigarettes both domestically and internationally.

Snowplus, which officially launched in April this year, made its debut at the Shenzhen International Vape Expo, occupying a central position in the exhibition hall and becoming the focus of attention due to its outstanding capabilities.

Full product lineup, the 'dark horse' attracts attention

Entering Hall 4 of the Shenzhen Convention and Exhibition Center, the trendy elements at various e-cigarette booths are overwhelming, with the Snowplus exhibition area in the center capturing everyone's gaze.

In addition to the youthful and fashionable booth design, Snowplus's rich product matrix drew in many spectators. The exhibition showcased the full range of Snowplus products: e-cigarettes in five colors, e-coffee, invisible smoke e-cigarettes, disposable small vapes, and the Night Demon glow series. As a 'dark horse brand' that achieved a geometric increase in monthly sales from over 10,000 sets to 80 sets within just four months of its launch, attendees experienced various Snowplus products one by one, exploring the unique charm of Snowplus products.
 

Among them, the invisible smoke e-cigarette and disposable small vape are the latest products released by Snowplus in August. Through groundbreaking technology, the smoke is 'pure gas', leading e-cigarettes into the 'non-intrusive era' with invisible smoke e-cigarettes and stylish, compact disposable small vapes that contain a large capacity, allowing for 200 puffs and a taste closer to traditional cigarettes, showcasing Snowplus's technological leadership in the e-cigarette industry. The new products, combining aesthetics and performance, garnered attention and praise from attendees.

Dual-channel layout, unleashing market potential

Snowplus has become the strongest dark horse in the domestic e-cigarette industry in 2019, not only due to its matrix-style product development and production capabilities but also because of its precise market positioning and proactive expansion, which has attracted significant attention from industry professionals at this expo, leading to cooperation discussions.

After quickly gaining a loyal user base through offline scenarios, Snowplus initiated a more systematic dual-channel market layout online and offline. Online, Snowplus has seized quality entry points on platforms like Tmall, JD.com, and Youzan, achieving a dual harvest of brand and traffic.

Offline, Snowplus has recruited executives from major fast-moving consumer goods giants such as Mars Wrigley, Heineken, Coca-Cola, and Snow Beer to build a sales system. According to the latest publicly available data, as of July this year, the Snowplus brand has achieved coverage in 100 cities nationwide, signed over 150 distributors, and entered more than 20,000 retail stores, including large supermarkets, chain convenience stores, tobacco shops, restaurants, KTVs, and cafes, becoming one of the brands with the strongest expansion capabilities in the domestic e-cigarette market.

Internal and external cultivation for 'going global', deepening global strategy

Before this expo, Snowplus made a stunning appearance in Times Square, New York, announcing the official launch of its 'going global' plan, embarking on a new journey for Snowplus's globalization layout. #p#分页标题#e#

At the expo, Snowplus detailed its overseas market layout plans to the attending international audience. Snowplus has established an overseas business department and built a core team, which conducts research and channel layout in key overseas markets. Currently, Snowplus has expanded into countries and regions including North America, the UK, Russia, India, the UAE, Malaysia, the Philippines, and Indonesia, establishing local channels, operations, and marketing systems. Additionally, new products developed to cater to the taste preferences of consumers in different overseas regions will be gradually introduced to the market, allowing 'Made in China' products to better serve local needs.

At this expo, facing the high attention from both domestic and international markets, Snowplus stated that it will continue to layout channels, providing multi-dimensional standards and a complete 360° support plan in terms of products, logistics, branding, and local marketing for cooperative channels, assisting partners in quickly achieving channel and product deployment, brand promotion, and realizing profitability in the short term.