Vype UK Survey: London Is Top Market, Crisp Mint Leads Sales

According to foreign media reports, a recent survey released by Vype, an e-cigarette brand under British American Tobacco, shows that from January to October 2020, nearly 3 million adults in the UK are currently using e-cigarettes, with spending on e-cigarette products approaching £7 million.

In addition, Vype conducted a comprehensive examination of the online and offline situations in the e-cigarette industry, delving into which cities in the UK are the largest markets for its products and which cities have the most physical e-cigarette stores. Vype also surveyed 2,000 adults over the age of 18 in the UK to explore their views on using e-cigarettes and which users are most open to using e-cigarettes.
 
Here are the survey results and details:<\/strong>

London is the largest market for e-cigarettes in the UK<\/strong>

Unsurprisingly, among the cities with the highest sales, London’s e-cigarette sales are more than double those of Birmingham residents during the same period. In fact, by 2020, London residents accounted for 40% of Vype's total sales in the UK, making up 83% of the sales in the top ten consumer cities.
 
Looking at the offline situation, we might be surprised to find that Leeds, the third largest city in the UK, has the most physical e-cigarette stores per square mile; the northern city has 18 e-cigarette stores per mile; London ranks in the top five with only 13 stores per mile; Edinburgh ranks fifth with 17 stores per mile; York has 15 stores per mile, and Sheffield has 14 stores per mile.

When it comes to products that adults continue to purchase, the best-selling flavor across England, Scotland, and Wales is consistent. Crisp Mint is currently the best-selling flavor, followed by Mixed Tobacco and Black Cherry. The only region with a different best-selling flavor is Northern Ireland, where Crushed Mint is their top seller.
 
With the menthol ban implemented in the UK in May, it is not surprising that various mint flavors have become favorites among online shoppers this year.

Insights into attitudes across the UK<\/strong>

Across the UK, Vype found a range of cities with a positive attitude towards e-cigarettes. The study found that adults in Brighton are the least influenced by those around them, with 43% of respondents stating that negative news about e-cigarettes does not affect them.

In Belfast, Vype found that 23% of people are more willing to let others use e-cigarettes in their homes or cars, more than in any other city.
 
To find out which residents feel their habits are most accepted, Vype also asked people nationwide about their feelings of being judged. Nearly half of Glaswegians (48%) said they do not feel judged when others use e-cigarettes in public, followed by Nottingham (44%) and Liverpool (42%).

Liverpool is also home to the longest-term e-cigarette users, with nearly two-thirds (58%) of respondents stating they have been using e-cigarettes for three years or more. Adults in Liverpool are also the most likely to vape at work, with 33% admitting to doing so.

In Manchester, over a third of respondents (39%) have considered or will consider using e-cigarettes in the future, more than in any other city.

Voices on using e-cigarettes<\/strong>

Two-fifths (40%) of adult smokers in the UK are open to e-cigarettes, with women more likely to be open to this fact. Among those who openly discuss e-cigarettes, those over 55 are the most open, with 78% stating that everyone knows they use e-cigarettes.

In the most open cities, adults living in Norwich rank first, with 63% stating that everyone knows they use e-cigarettes. Following closely are Southampton, where 62% of adults say the same; Bristol residents follow with 56%; Liverpool with 50%; and Glasgow, where 48% of e-cigarette users are open about their habits.<\/strong>#p#分页标题#e#

E-cigarettes gaining recognition<\/strong>

Less than a third (31%) of respondents said they would not be bothered if someone vaped near them. In fact, 10% of respondents nationwide said they would still allow others to smoke in their homes and cars. Women are the least likely to be bothered by those using e-cigarettes nearby, with 32% of women saying they do not mind others vaping around them, while only 1% of women expressed concern, and 31% of men said they do not mind.

Looking at the differences between adult age groups, those aged 45-54 are the least likely to mind someone using e-cigarettes nearby, with 35% saying it does not matter to them. This is followed by those over 55 at 33%, and 18-24-year-olds at 31%.

Among all adults in the UK, 6% said they would consider smoking alternatives in the future, believing that smokers could switch to vaping. Among adults in Nottingham, the same proportion currently do not vape but are interested in various flavors.

Behind this study, Aftab Saleem, Vype UK's Head of International E-Commerce, said: "It is encouraging to see that the primary reason adult nicotine consumers are turning to e-cigarette products is that they are seeking smoke-free alternatives, followed by their enjoyment of the flavors. We are pleased to provide consumers with an alternative to physical shopping, allowing them to continue choosing alternative nicotine products. Now more than ever, we need to help consumers achieve their shopping goals through other means, especially as some non-essential stores are closing due to business reasons."