SNOW Opens Tiger Sniff NLive, Highlighting Vaping's Social Responsibility

On August 30, the first immersive experience event NLive, hosted by Tiger Sniff, was held in Beijing, integrating topics relevant to young people, consumer attitudes, and showcasing cutting-edge technology. Over three days, NLive raised questions about what young people care about, what confuses them, and what they need, sparking discussions around technology, consumption, music, gaming, careers, and the future. Several prominent guests shared their thoughts on life, trends, and technology, while cutting-edge tech products were available for young people to experience firsthand, continuously delivering joy and rewards.

During this NLive event, Wang Sa, the founder of the Snow Plus brand, delivered a speech, addressing the various concerns and questions young people have about e-cigarettes, and shared how Snow Plus prevents minors from accessing cigarettes while providing more choices for smokers through reduced-harm vaping products.

"To be cool, you also need warmth," Wang Sa said at the Tiger Sniff event. Indeed, with mature technology, regulated oversight, and rich experience, Snow Plus's high-quality assurance is its foundation; its social responsibility allows traditional smokers to experience a more novel and healthier alternative, while effectively protecting minors through commercial means, which is Snow Plus's way of existing.

High-quality assurance, the foundation of Snow Plus

Currently, due to the lack of national standards governing the e-cigarette market in China, the industry is mixed, leading to significant consumer bias against e-cigarettes, with many products on the market falling short of expectations. The emergence of Snow Plus sets a high standard for the industry from product to market.

Wang Sa stated in his speech, "During our visits to frontline markets, we discovered many interesting phenomena; in many places, sellers had never even heard of the concept of e-cigarettes. After we introduced the principles of e-cigarettes being heated and non-combustible, zero tar, when users picked up the e-cigarettes to experience them, their eyes lit up. This was the most touching moment for our team; we are truly advancing public health progress."

Taking on social responsibility, the way of Snow Plus

With the launch of the first batch of products, Snow Plus gained attention and welcome, but also faced many criticisms. Some opinions suggest that e-cigarettes targeting the young market attract non-smokers who want to pursue trends to try them. "This is something we do not want; we reject this attempt. We hope to protect this group of non-smokers, which led to our new product concept—electronic coffee," Wang Sa said.

Indeed, e-cigarettes are a choice to replace traditional cigarettes, but they are certainly not a reason to start smoking. Snow Plus is well aware of this, so it strives to protect young people and minors through various commercial means. In addition to the launch of electronic coffee, Snow Plus has also initiated the "Angel Protection Action" to systematically prevent minors from accessing and using e-cigarettes. At the same time, Snow Plus is also developing more reduced-harm vaping products to provide smokers with richer and more reassuring choices.

Snow Plus's commitment allows the e-cigarette industry to be driven by a healthy model; Snow Plus's sense of responsibility effectively protects the physical and mental growth of young people and minors. A company with warmth is truly cool.