RELX New Phantom Unboxing Review

This article is reproduced on Blue Hole New Consumption and is only for industry sharing!

Yuexie Mirage was officially released on December 8 and officially went on sale on December 15.

The current sales strategy adopted is to separate the rods and bombs, with a single rod package of 268 yuan, and a box of three cigarette bombs set of 99 yuan. The combined price of one rod and three bombs is 367 yuan, which is in the upper-middle price range for replacing small cigarettes.

Yueshi has previously released four products, namely Yueshi Classic, Yueshi Alpha, Yueshi Spiritual Point, Yueshi Infinite, and the newly released Yueshi Mirage.

Since the Phantom Tobacco Rod has a four-bar breathing light similar to a running lantern, some users also use the four-bar to call the Phantom. The four-bar graduated power light can display the remaining battery and charging progress at any time, which can allow users to clearly know The battery status of the cigarette rod is a good user experience.

In terms of first flavors, 7 flavors will be sold online in the early stage. There are 22 flavors on sale in Yuexie Classic, 20 flavors on sale in Yuexie Alpha, 15 flavors on sale in Lingdian, and 14 flavors on sale in unlimited quantities.
 
In terms of the first color matching, five color matching colors: graphite black, bright moon silver, red flame orange, morning frost green and iris blue have been on sale first on December 15.

Yueshi released two products, Infinity and Mirage, at the beginning and end of this year respectively, belonging to the e-cigarette brands that have relatively fast updates and iterations.

Since Infinite is often out of stock, I wonder if the Phantom Smoke Bomb will have sufficient production capacity and get rid of the embarrassment of infinite out-of-stock.

By the way, Yuexie officials stated on the day of the new product launch conference that intellectual property protection is complete and can effectively eliminate copycat and universal distribution.

The subtext is, if you dare to interact with me, I will neng you. This is a warning to universal distribution manufacturers.

unpacking

Blue Hole got the morning frost green version with a very mini packaging. It should be the smallest packaging among the few products. After all, it does not contain smoke bombs.
 
There is an "illusion" on the front of the package, which means it is an illusion.
 
Side information shows that Mirage sells cigarette rods separately, with a battery capacity of 380mAh, and is in the normal configuration of mainstream cigarette replacement. The charging port is Type-C, which can be plugged in blindly during charging.
 
Basic information on the back, the production date is 1 month ago.
 
The other side shows the shape of the tobacco rod.
 
The top shows the color of the tobacco rod, morning frost green.
 
  Phantom's Cigarette Bomb Set, 3-piece package, same taste, 3% nicotine, priced at 99 yuan a box. The packaging is marked with "Magic" to make a difference.
 
Information on the back.
  A comparison between the phantom cigarette bomb and the classic cigarette bomb set. The phantom packaging is slightly smaller, with "phantom" as a clear distinction.# p#pagination title #e#
 
Compared with the classic generation and the Phantom packaging box, the Phantom looks more petite.
 
The content of the set is different. The classic model of the generation has two bullets in one shot, and the Phantom has zero bullets in one shot. There are also differences in charging methods. The first generation is an ordinary USB interface, and the Phantom is a Type-C interface.

In terms of battery capacity, the first generation is 350mAh, and the Mirage is upgraded to 380mAh.
 
Comparison of information on the back of generation and phantom.
 
After a simple comparison, we opened it up.
 
Drawer packaging, pull the bottom plastic film can be easily pulled out. When dismantling, pay attention to holding it with your hand, otherwise it is likely that the cigarette rod will fall to the ground instantly when it is pulled out of the box due to lack of attention to the positive and negative.
 
Very simple, a tobacco rod and a charging cord.
 
Let's take out the phantom smoke kit.
 
Smoke bomb labyrinth structure.
  The RELX logo and authenticity QR code are obvious.
 
After the bottom protection is removed, the LOGO of the FEELM ceramic atomizing core can be clearly seen. Previously, some people said that the rumor that Mirage was a cotton core was self-defeating.
 
When loaded, the feel is smooth and the texture is also very good.
  Top magnetic design, non-snap design. There is no distinction between positive and negative loading.
 
The bottom of the tobacco rod is simpler, with only a charging port.
 
When in use, the racing lantern on the four bars will be on, and all four bars will be on, which proves that the battery is full and weakens in turn, making it easy to see the power status of the equipment.
 
On the other side of the tobacco rod, RELX's iconic LOGO.
  #p#Pagination Title #e#
Can you tell the difference between infinity and phantom smoke bombs?
 
After removing the protection, there is a clear difference at the entrance. The phantom is flat and has an infinite circular design.

Yuexie officials said that Mirage chose the PCTG material commonly used in bottles to ensure a gentle touch. It designed a slight arc at a distance of 20 mm to conform to the slightly opened lips and provide tactile limit. When placed flat, the entrance will not touch the table top, making it more sanitary.
 
Structural comparison of infinite and phantom smoke bombs.
 
Insert an airway design drawing of the Mirage Maze officially released by Yue Shi.
 
Phantom and Infinite Smoke Bomb Bottom Comparison.
 
Comparison of the magnetic attraction of infinite and phantom tobacco rods.
 
The contrast between Infinite and Phantom charging ports is obvious.
 
Compared with Infinity and Phantom breathing lights, it is obvious that Phantom's four-bar display power is better than Infinity's design.
 
Frontal contrast between Infinity and Mirage.
 
Generation, illusion and infinite contrast. The shapes of the smoke bombs are all different, and the LOGO position begins to be elevated to the top.

Yuexie officials said that Mirage abandoned the mature aluminum extrusion process and introduced a new continuous forging process to retract the arc at the bottom of the product inward by 5.6 mm. This tiny 5.6 mm provides a better grip and reduces bumps and fading during daily use.

In terms of data, compared with the Yuexie generation, Mirage's processing accuracy has increased by 25%, but it has also added 7 manufacturing processes, and the cost of parts has increased by 2.8 times. The gap between the atomizing bomb and the atomizing rod is smaller and the fit is more compact.
  Comparison of generation, infinite and phantom breathing lights.

summary

From the comparison of the three products, Mirage is obviously of higher quality, the generation is more traditional and classic, and the infinite power reminder is not as considerate as Mirage.

In terms of user experience, the Mirage has moderate resistance, a full amount of smoke, and a quite high degree of taste restoration.

The above is what we can see from the naked eye. In fact, there are more invisible improvements. Let's take a look at how Chen Chen, chief product officer of Yue Shi, described the improvements of Mirage.

official statement

Chen Chen, chief product officer of Yuexie, said that Yuexie Mirage was a masterpiece that took 375 days to create based on multiple rounds of in-depth user interviews, nearly 10,000 user feedback and user insights.

Chen Chen said that Mirage has achieved technological breakthroughs in industrial design, charging speed, battery capacity, oil leakage prevention technology, material technology, etc.# p#pagination title #e#

Chen Chen introduced that during the research and development process of Mirage, 26 sets of test molds were opened, 51 DOE design verifications were completed, and the capsule atomizer passed 8 cycles of extreme negative pressure tests. In terms of production process, the phantom atomizing rod needs to undergo 8 continuous forging and stretching times, 7 precision carving processing on an ultra-high-speed CNC engraving machine, 8 polishing on a multi-axis fully automatic polishing machine, and 28 processes such as high-precision laser cold engraving and precision automatic glue dispensing.……

"We chose the right but difficult path: focus on the core issues of essence, use science, technology and design to be close to user needs, and ultimately exceed user expectations with details. By creating simple and essential products in the right way, the market will naturally reward brands that do solid work and care about users." Chen Chen said.

Jiang Xingtao, director of R & D of Yuke Tobacco Oil, said that Yuke's R & D and innovation system for flavors has developed to stage 2.0. Before the Mirage atomizer bomb was officially launched, it went through five levels: taste adaptation, quality adaptation, aerosol liquid standard safety test, aerosol gas safety test, and compliance risk quantitative assessment.

Public information shows that since its establishment in 2018, Yueshi has applied for more than 400 patents around the world, of which invention patents account for more than 54%. The scale of Yuexie's R & D team has also grown from a few people to nearly a hundred people, firmly occupying the top spot in domestic electronic cigarette butts.