RELX to Launch Lite Kit with 1 Device and 1 Pod, Pilot Price Set at 49
Big news: RELX plans to launch the RELX Lite pod kit, including one device and one pod, priced at just 49 yuan. The included pod flavor is Iced Watermelon. Based on currently circulated images, this new kit uses the cotton-coil smooth vapor pod that RELX
RELX to Launch Lite Kit with 1 Device and 1 Pod, Pilot Price Set at 49<\/strong>
Big news, RELX plans to launch the RELX Lite Kit, which includes one device and one pod, priced at only 49 yuan, with the pod flavor being: chilled watermelon.
From the currently circulated images, the pod paired with this new kit is the RELX cotton core "soft mist pod" that was launched earlier at a price of 60 yuan for 3 pieces.
Currently, e-cigarettes have not yet been subjected to the consumption tax required for traditional cigarettes. However, since it has been clearly defined as tobacco management, it is only a matter of time before this happens.
Although the tax burden will ultimately be passed on to smokers through price increases, there will certainly be a significant number of users lost during the price increase process. RELX recently launched a lower-priced cotton core e-cigarette with a relatively poorer taste, which can be seen as RELX's proactive strategy in anticipation of this situation.
It is understood that the first batch will only be available in four cities in Henan and Jiangxi, with a high probability of availability in Nanchang for this new kit.
Just recently, YOOZ updated its mini kit from a single device to a "one device and one pod" kit.
One cannot help but marvel: the competition between YOOZ and RELX has reached a level of "divine confrontation," and as consumers, we are left wondering when we will fully utilize this Lite series. Everything remains uncertain.
Currently, there are 35,000 e-cigarette companies in China, with 18,000 established in 2020, and a large wave of competitors is rapidly emerging. Among these 30,000 companies, nearly 90% are concentrated in retail and wholesale, with over 3,000 entering the production sector, indicating that future price wars will be quite fierce.
Big news, RELX plans to launch the RELX Lite Kit, which includes one device and one pod, priced at only 49 yuan, with the pod flavor being: chilled watermelon.
From the currently circulated images, the pod paired with this new kit is the RELX cotton core "soft mist pod" that was launched earlier at a price of 60 yuan for 3 pieces.
Currently, e-cigarettes have not yet been subjected to the consumption tax required for traditional cigarettes. However, since it has been clearly defined as tobacco management, it is only a matter of time before this happens.
Although the tax burden will ultimately be passed on to smokers through price increases, there will certainly be a significant number of users lost during the price increase process. RELX recently launched a lower-priced cotton core e-cigarette with a relatively poorer taste, which can be seen as RELX's proactive strategy in anticipation of this situation.
It is understood that the first batch will only be available in four cities in Henan and Jiangxi, with a high probability of availability in Nanchang for this new kit.
Just recently, YOOZ updated its mini kit from a single device to a "one device and one pod" kit.
One cannot help but marvel: the competition between YOOZ and RELX has reached a level of "divine confrontation," and as consumers, we are left wondering when we will fully utilize this Lite series. Everything remains uncertain.
Currently, there are 35,000 e-cigarette companies in China, with 18,000 established in 2020, and a large wave of competitors is rapidly emerging. Among these 30,000 companies, nearly 90% are concentrated in retail and wholesale, with over 3,000 entering the production sector, indicating that future price wars will be quite fierce.
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