CEOs of 13 Rising Vape Brands Appear Together, Competing on Strength

Brands like Shanlan, RELX, Lingxi, YOOZ, FLOW, Vvild, WEL, Bink, EUSN, JOKOO, EVOVE, WONTON, and vitavp are currently prominent new brands in the domestic vaping industry. Their founders and CEOs range from those born in the 70s to the 90s, all of whom are not only experienced but also exceptionally capable.

1. Laan Shanlan's founder and CEO, Zhu Yaxuan. Graduated from the Industrial Design Department of Central Saint Martins College of Art and Design in the UK, and was the first industrial designer for WeChat.
 
2. RELX's founder and CEO, Wang Ying. With an MBA from Columbia University and experience at leading FMCG companies like Procter & Gamble and Bain & Company, she has a deep understanding of the objective laws of business development. Previously a leader at Uber Central, she became the general manager of the Didi-Uber division after the merger, continuing to lead her team in the ride-hailing industry, developing Didi's premium service from scratch, making it the second-largest daily order business after the express service group.
 
3. YOOZ's founder and CEO, Cai Yuedong. Formerly the founder of Tongdao Dashi.

4. LINX's co-founder, Zhang Jinyuan. Former CEO of Tongdao Dashi.
 
5. FLOW's founder and CEO, Zhu Xiaomu. Former employee number 001 at Smartisan Technology, UX product director.
 
6. Vvild's founder and CEO, Peng Jinzhao. Former vice president of Huawei Honor, CEO of Fill headphones, and president of Smartisan Technology. He has led the launch of several digital blockbuster products, including Honor and Nut smartphones, and is a leading figure in the domestic hardware manufacturing sector. He has deep insights into the hardware, digital, and consumer electronics industries, with extensive experience in production, sales management, and brand marketing.
 
7. WEL's founder and CEO, Qiu Yiwu. Master's degree in industrial design from Zhejiang University, founder of Yunzhao. Winner of over ten Red Dot Awards and IF Design Awards. Born in 1989, he is an internet native who has participated in multiple industrialization projects at various universities and served as a design consultant for many well-known companies. He possesses unique insights and excels in integrating innovation across technology, design, and business, authoring "Business Innovation Design," which is a guiding textbook for several institutions.
 
8. Bink's founder and CEO, Zhong Yunzhao-Zen. Graduated from a Swiss business school, previously served as the managing director of China National Tobacco Corporation, successfully operating seven cigarette brands overseas.
 
9. EUSN's founder and CEO, Gong Zijia. With seven years of experience in the vaping industry, he has a deep understanding of the sector and has led his team to develop electronic vapor products that are favored by foreign brand owners. Currently, he is the co-founder of EUSN, responsible for product supply chain and overseas channels. EUSN was originally branded as YISTAR.
 
10. JOKOO's founder and CEO, Li Xiang. Founded JOKOO in 2015, initially developing smart control concept pod products, and is now a co-founder of JOKOO.
 
11. EVOVE's founder and CEO, Liu Jihui. Partner of Hitesh Dubey from ITC, with many years of experience in the vaping and tobacco industries.
 
12. WONTON's founder and CEO, Huang Yu. Worked at Apple for nearly ten years, serving as the director of Apple South China and the operations director of Apple's Greater China Enterprise Division, driving sales in the southern region from tens of millions to hundreds of billions; joined Lexin in 2015 as COO, leading Lexin to become the second-largest smart wearable sales in China within six months (first is Xiaomi, third is Apple), and the fifth-largest globally within a year, successfully IPOing on the Growth Enterprise Market in November 2016.
 
13. vitavp's founder, Liu Dongyuan. A serial entrepreneur who entered the vaping industry in 2012, he has led multiple global vaping brands to establish a presence in China and successfully created two high-end vaping brands.