HEETS vs Marlboro Tobacco Sticks: The Difference Most Smokers Don’t Know

IQOS Heatsticks
 

IQOS heated cigarettes have slowly become popular in Greater China as early as 2017, but what is unexpected is that there are still many people who are confused about the relationship between Marlboro, IQOS, HEETS or the previous Parliament Paragon. Some people still question whether HEETS can be used on IQOS heating rods? Is HEETS a Marlboro compatible cigarette bomb from a miscellaneous brand factory? Some "novices" even bought the Russian version of HEETS and saw a Parliament logo on the back. They were surprised to say that this was made by Paramount, not a Marlboro cigarette bomb!! This may be because IQOS has not yet been officially launched and opened an official store in Greater China, resulting in a lot of IQOS information being rumored. If a country with a large number of Chinese people is currently the only country that can officially enjoy IQOS products and services.
 

IQOS Heated Cigarettes are manufactured by Philip Morris International Inc. (abbreviated as PMI's Chinese translation is Philip Morris), and the cigarettes used to heat cigarettes are sold in different countries under multiple brands. Among them, the brand "Marlboro" used in Japan is more recognized by many people. There are also HEETS in Europe, and the "Parliament" previously used in Russia, Ukraine and other places. However, the HEETS brand has also been used back since 2018.
 

In fact, the parent company of Marlboro is PMI. PMI itself is a world-class tobacco company. In addition to Marlboro, its brands also include L M, Chesterfield, Parliament, etc. The "Wanlubao" in IQOS cigarettes is only a brand promoted and sold in Japan. Other countries have now used the HEETS brand back, including South Korea, Russia and some Eastern European countries that previously used the Parliament Paramount brand.
 

Because Marlboro is relatively famous and IQOS has been very successful in promoting it in Japan, when IQOS was launched, many people in the street called IQOS Marlboro e-cigarettes. Even now, some people still think that cigarettes with the Marlboro Logo are regular cigarettes and good things!
 

Questions about the origin of HEETS Marlboro

Many people think that what is made in Japan is good. This is indeed something the Japanese people are proud of. Marlboro bombs may only be made and sold in Japan, and the words Made in Japan were not deliberately marked on the packaging. On the contrary, in the Korean version of HEETS, it is printed with Made in Italy.
 

Most HEETS are still made in Italy

If the Russian version of HEETS is made in Italy, it will have the words "Made in Italy" printed on the back, and the Logo "from Parliament" will also be printed on the back. This may be due to the fact that "Paramount" traditional cigarettes are relatively well-known and classy locally. Nowadays, in addition to Italy, South Korea and Russia have also begun to produce HEETS. As for whether the quality and taste of HEETS produced in different factories will be different? In many previous cigarette and bomb evaluations, no difference was found, or there was no obvious difference. If you want to conduct an objective test, it's best to try it yourself, use left and right blind tests, and then exchange tools for a cigarette bomb. After repeated tests, such data will be more objective. Otherwise, it will just follow others 'opinions or have psychological effects. You will only feel that if it sells expensive, it will be a good thing.# p#pagination title #e#
 

Choice of mint-cigarette bombs

The weather in Hong Kong or neighboring Asian regions is relatively hot, and the mint cigarettes are more popular. The following six types of mint cigarettes are listed for reference.

As for other cigarette bomb flavors, they will be evaluated one by one on the public account "IQOS Manufacturers".
 

[South Korea] HEETS BLUE LABEL (dark blue) The coolness is between ten thousand dark green and ten thousand light green

Ranked by coolness, the coldest one comes first:

1. Marlboro dark green: the most cool, but with a bit bitter taste;
2. HEETS [Korea](dark blue): The coolness is between ten thousand green and ten thousand green (recommended);
3. Marlboro light green: It feels close to [South Korea] HEETS GREEN LABEL (green);
4. HEETS GREEN LABEL [South Korea](green): it is close to Wan Shiqing;
5. HEETS [Russia] TURQUOISE LABEL (turquoise) has the lightest coolness, although it is more famous in Europe and is the only (Western Europe/so far) mint cigarette bomb;

HEETS TURQUOISE (Turquoise) is lighter than ten thousand green, because in Europe or Russia, there are more cool or cold days in a year. It is a bit like the market in northern China, where ultra-cold cigarettes are not as popular as in the south. As for Parliament Fresh Paramount, official channels have stopped production, but I still accidentally saw some goods flowing out of the market.

Marlboro side leakage and tobacco oil problems

Another point worth noting is that there is no tinfoil packaging inside the Marlboro cigarette bomb. After heating and pumping, the evaporated cigarette oil will seep out from the side, causing serious side leakage. The cigarette machine must be cleaned frequently.

Because of this, some people may think that the Marlboro series of cigarettes may contain more smoke, but in fact, it may leak out a little more.
 

There is no tinfoil packaging inside the Marlboro smoke bomb and serious side leaks. The smoke machine must be cleaned frequently.

Choice of smoke bombs: HEETS vs Marlboro

Whether it is HEETS or Marlboro, they actually believe in world-class large companies such as PMI. With the quality management of large companies, they believe that even in different places of origin, there will be no quality problems. The most important thing still depends on personal taste requirements. Of course, price is also an important factor. After all, small numbers are afraid of long-term plans!
 

Postscript: The Story of Naming the Cigarette Bomb by IQOS

The following is a story about the name of IQOS cigarette bombs that has been circulated. There is no confirmation, and I don't know where to go for confirmation.…

When IQOS launched heating smoke bombs, what brand should we use? PMI has so many internationally renowned brands. If we use them back, we will definitely achieve twice the result with half the effort in marketing. But at the same time, there is another school of thought that new heated cigarettes should be separated from traditional cigarettes and do not want to use the previous brand of cigarettes.

What's interesting is that what finally came out was a Hybrid version. In Japan,"Marlboro" was used back,"Paramount" was used in Russia and other places, and in Europe, the newly created HEETS brand was used. Indeed, when using the "Marlboro" brand, due to the brand effect, there is less suspicion, and no one will ask every day: Who made this? Made in what country? Is it safe?& hellip;

As for the new brand HEETS, we must work hard to create a new world. It won't be too difficult to build this new brand, it's just a matter of money and time. In many countries in Europe, there are specialized stores that have set up IQOS, with dedicated explanations and free trials. The acceptance is gradually increasing.# p#pagination title #e#

It's just that in Hong Kong, the internationally renowned metropolis of the Pearl of the Orient, IQOS has not been allowed to come in. Today, two years later, there are still online comments boasting that Japanese original cigarette bombs are made, that European HEETS are better than Korean HEETS, and that Korean HEETS are better than Russian HEETS. In fact, many HEETS are produced in the same factory!