Juul Settles Vaping Lawsuit for $40 Million
According to The New York Times, North Carolina has reached a $40 million settlement with Juul Labs. This is the first resolution among a series of lawsuits filed by states alleging that the company's marketing practices fueled widespread youth addiction
According to The New York Times, North Carolina has reached a $40 million settlement with Juul Labs. This lawsuit is the first decision in a series of lawsuits filed by various states, claiming that the company's marketing practices contributed to widespread addiction among young people to its e-cigarettes. The funds will support programs to help people quit smoking, prevent e-cigarette addiction, and research e-cigarettes.<\/span><\/div>
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Juul spokesperson Joshua Raffel stated in a release: “This settlement aligns with our ongoing efforts to recalibrate the company and its relationships with stakeholders, as we continue to combat underage use and provide harm reduction opportunities for adult smokers.”<\/span><\/div>
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North Carolina Attorney General Josh Stein announced the settlement agreement on June 28, stating that Juul has agreed to avoid marketing to individuals under 21. The company will reduce the use of “most social media ads, influencer ads, outdoor advertising.” Advertising near schools, sponsoring sporting events and concerts, ”Stein said.<\/span><\/div>
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North Carolina sued Juul Labs in May 2019, becoming the first state in the U.S. to file a lawsuit against the e-cigarette manufacturer. In the agreement, the company denies any wrongdoing or liability. The Attorney General stated that Juul Labs will ensure its products are sold behind the counter. Juul Labs will also use a third-party age verification system for online sales. The order also requires Juul to send teenage “mystery shoppers” to 1,000 stores annually to check if they are selling products to minors.<\/span><\/div>
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The settlement agreement also prohibits the company from using models under 35 in advertisements and stipulates that advertising cannot be posted near schools. “For years, Juul has targeted young people, including teenagers, with highly addictive e-cigarettes,” Stein said in a statement. “It sparked the flame and fanned the flames of the e-cigarette epidemic among our children—you can see this epidemic in any high school in North Carolina.”<\/span><\/div>
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Thirteen states, including California, Massachusetts, and New York, as well as Washington D.C., have also filed similar lawsuits. In each case, the core claim is that Juul knew or should have known that it was attracting teenagers to pods with high nicotine content.<\/span><\/div>
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“This victory will greatly help prevent children from accessing Juul products, prevent its chemical vapor from entering their lungs, and prevent nicotine poisoning and addiction in their brains. I am incredibly proud of my team for the hard work done for families in North Carolina,” Stein said. “We are not done yet—we still need to reverse the trend of the youth vaping epidemic caused by Juul's greed. As your Attorney General, I will continue to work to prevent a new generation of young people from becoming addicted to nicotine.”<\/span><\/div>
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