Boulder's New Little Yellow Fish Launches Overseas

Since its establishment, Boulder has focused on independent research and development, and its technological achievements have repeatedly broken industry perceptions. On January 12 of this year, the U.S. FDA officially notified Boulder that all SKUs submitted for PMTA, including three hardware models and six e-liquid flavors, have passed the second round of review and entered the substantive scientific review stage.<\/span><\/p>

As a result, Boulder has officially become one of the few Chinese e-cigarette companies to submit e-liquid PMTA applications to the FDA and the only Chinese e-cigarette company whose e-liquid has entered the substantive scientific review stage of PMTA.<\/span><\/p>

In addition to its technological R&D strength, Boulder also has top-tier financial reserves in the industry. In March of this year, Boulder launched a new store opening policy, with a maximum subsidy of 1.28 million per store, a subsidy level considered the ceiling in the industry, attracting significant attention from many distributors and franchisees. With such a strong recruitment policy, the number of new offline stores opened by Boulder in the first quarter of this year exceeded the total for the entire previous year.

Regarding the new Boulder product "Little Yellow Fish," which is limited to overseas sales, Tianyin has reached a global distribution authorization cooperation with Boulder, enjoying exclusive agency rights for the "Little Yellow Fish" series and first-level agency rights for other Boulder products. This is different from the previous rumors that "Tianyin Holdings is the national agent for all Boulder products."<\/span><\/p>