Firemop Acquires Safen's Vaping Business in Italy

On July 30, the well-known e-cigarette brand Firemop officially announced the acquisition of the vaping business of the international pipe brand Safen. This marks Firemop's second major acquisition within the month, following the acquisition of NOS e-cigarettes on July 6.

 

Safen is a well-known pipe brand in Italy, founded in 1876, with a history of over 140 years, making it a true century-old brand.

 

In 2017, Safen launched a disposable e-cigarette product aimed at the high-end market, gaining its first batch of adult e-cigarette consumers in the domestic market due to its exquisite craftsmanship and quality experience.

 

After acquiring Safen's vaping business, what new products will Firemop launch? What is the purpose of this series of acquisitions? How can Firemop manage to acquire two e-cigarette brands in one month? Firemop's recent moves and strategies have sparked heated discussions in the vaping community, but upon closer examination, it is clear that Firemop is laying out a significant plan.

 

As a brand under the Borton Group, Firemop launched its first generation of pod e-cigarettes, ammo, in April 2019. With stable and reliable quality and excellent flavoring techniques, it has released over 30 flavors of pods within a year. According to data, Firemop's pod sales reached the second highest in the industry in May of this year.