Weekly Vape Brief: Global Vape Market to Top $60 Billion by 2025
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e-cigarettesWeekly Express: The global e-cigarette market will exceed US$60 billion in 2025


Hot news of the week
Documents reveal Juul donated money to New Jersey politicians and spent $186,000 lobbying
On May 4, according to US media reports, when New Jersey lawmakers were considering restricting the use of e-cigarette products, Juul, the leading e-cigarette manufacturer, made donations to political organizations closely associated with state Senate President Steve Sweeney and Governor Phil Murphy. Juul Labs 'donation came even after Sweeney called for a ban on all electronic nebulizing products and then introduced a bill that would severely restrict its sales in New Jersey.
More than six lawsuits in the United States accuse Juul Labs and Altria of monopolizing the e-cigarette market
According to news from Law.com in the United States, there have been more than six class actions in the domestic vaporous e-cigarette market in the United States, all alleging that the acquisition agreement between Atria and Juul Company is suspected of violating U.S. federal antitrust laws and may allow them to monopolize the U.S. vaporous e-cigarette market. The main fact of its lawsuit is based on the fact that Altria Group had acquired a 35% stake in Juul, a well-known vapor e-cigarette company in the United States as early as 2018.
Yingqu Technology: COVID-19 epidemic has a greater impact on business in the second quarter
Yingqu Technology's secretary of directors said that since the foreign epidemic began to break out in March 2020, the company's products are mainly exported. During the epidemic, prevention and control efforts in European and American countries and regions have gradually increased, and most offline physical stores are still closed. Most consumers choose not to go out, etc., which has a certain impact on the terminal sales of customers 'products. At present, it is expected that the impact of the epidemic on the company in the second quarter will be greater than that in the first quarter.
2. Domestic developments
twoe-cigarette brandsPunished: KMOSE Kermi was fined 200,000, SSSO Sooshi was fined 30,000
Recently, two China e-cigarette brands have been punished by the market supervision and administration bureau where the company is located. One is the KMOSE Kemi e-cigarette located in Shenzhen, and the other is the SSSO Soo e-cigarette located in Hangzhou. SSSO Soo-soo electronic cigarettes were punished for publishing false advertisements in online stores, and the false publicity was fined 30,000 yuan. The administrative penalty imposed on KMOSE Kermi came from the Shenzhen Futian Market Supervision and Administration Bureau. The type of illegal activity was advertising violations, and the final penalty result was a fine of 200,000 yuan.
POOLAN Bolan electronic cigarette and Hongmen World Association (Fengshengxing) have reached exclusive strategic cooperation
On May 6, according to the domestic e-cigarette brand POOLAN, the company has reached an exclusive strategic cooperation with Hongmen World Association (Fengsheng Xing) to jointly promote and sell Hongmen Platinum Zirconium Gemstone Electronic Atomized Cigarettes and Hongmen Platinum Explosive Bead Filter No. atomized cigarettes in the mainland of China, Hong Kong, Macao, Taiwan, Europe, America, Southeast Asia and other markets.
Jiangsu Tobacco Monopoly Bureau e-cigarette survey: 81% believe that e-cigarettes are less harmful than cigarettes
On May 6, Blue Hole discovered that the Tobacco Monopoly Bureau of Jiangsu Province had launched a questionnaire survey on e-cigarettes on the front page of its official website. Among them, 87% knew that e-cigarettes were prohibited from being sold online, and 95% supported banning e-cigarettes online. 81% believed that e-cigarettes were less harmful to human health than traditional cigarette products.
RELXelectronic cigarettesued Yingzhuo ENJOVP for infringement of design patent rights
On May 8, it was reported that two domestic e-cigarette company brands filed a lawsuit over design patents. The plaintiff is RELX Yueshi, currently recognized as the top brand in domestic e-cigarettes in the industry. The defendant is Yingzhuo ENJOVP, a start-up e-cigarette company in Shenzhen founded by Li Xing, the former co-founder of Xianlai Games.
The first e-cigarette product dispute case opened on May 22
The latest progress has been made in a case involving a consumer suing e-cigarette brand product dispute in 2019. On May 8, it was reported that the lawsuit, which was once called the first e-cigarette product dispute case by the media at the time, will be heard in the Beijing Internet Court on May 22.
Tanaka Seiki: The company has developed e-cigarette related equipment
Tanaka Seiki Company replied that the company has completed research and development of e-cigarette related equipment, but due to various factors, there has been no substantial progress in the project.
Beijing Dora Meditation Technology Co., Ltd. was fined 50,000 yuan
On May 10, it was reported that Beijing Dora Meditation Technology Co., Ltd., a company owned by Zhong Jiaming, the actual controller of Xuejia e-cigarettes, was fined 50,000 yuan by the Chaoyang Market Supervision and Administration Bureau. The relevant penalties have not yet shown the reasons for the penalty.
Ferro e-cigaretteReason for being fined 25600 yuan was exposed: 5 sentences violated the advertising law
Beijing Yuyi Technology Co., Ltd., a Fulu Flow e-cigarette operating company, was fined 25600 yuan by the Chaoyang District Market Supervision and Administration Bureau of Beijing City for illegal advertising. The administrative penalty decision shows that the descriptive terms promoted by Beijing Yuyi Technology Co., Ltd. on its official website flowclub violated relevant provisions of the Advertising Law.
Taiwan includes e-cigarettes in campus tobacco control
Taiwan's "Administrative Department of Education Affairs" announced on the 5th that smoking has been completely banned in schools below high school, and e-cigarettes have also been included in the scope of campus smoking and drug abuse prevention. Schools are required to comply with school regulations and strictly prohibit teaching staff and students from carrying and smoking.
3. International developments
Arizton research says: The global e-cigarette market will exceed US$60 billion by 2025
On May 7, according to research and analysis by consulting and intelligence firm Arizton, from 2020 to 2025, the global e-cigarette market revenue will exceed US$60 billion, growing at a compound annual growth rate of approximately 15%.
Federal court rejects e-cigarette industry alliance's appeal against PMTA ruling
A federal appeals court has rejected an appeal by a steam industry alliance against last year's district court decision to increase the PMTA filing date from 2020 to 2022, Vaping360 reported. Federal District Court Judge Paul Green set a deadline of May 12, 2020 in his July 2019 order.
North Carolina has fewer smokers, but e-cigarette consumers have increased
Recently, data from a sample survey conducted in North Carolina in the United States showed that consumers of general tobacco products are on a downward trend in the state, but the number of consumers of vaporous e-cigarette products tends to increase.
The city of Pleasanton, California considers continuing to advance a ban on the sale of flavored cigarettes and atomized products
On May 8, according to foreign reports, due to the COVID-19 crisis, discussions on the proposed new city law by the City of Pleasanton, California, have been postponed. Current city council members will discuss continuing to advance the ban on the sale of aromatic tobacco and e-cigarette products. New regulations. City officials introduced the revised bill on Tuesday, nearly three months after council held preliminary debate on the issue.
Juul e-Cigarette scales back global operations and layoffs: moves headquarters from San Francisco to Washington
On May 5, Bloomberg reported that a person familiar with the matter said that Juul Labs Inc. plans to move its headquarters from San Francisco to Washington, D.C., while reducing its overseas operations and cutting nearly one-third of its employees, accounting for one-third of its total workforce, seeking voluntary resignations from U.S. and Canadian employees, and then further layoffs to reach the target number.
Juul's valuation plummeted again: from an estimate of $20 billion in January to an estimate of $13 billion in May
On May 9, Bloomberg reported that e-cigarette manufacturer Juul had internally cut its valuation by 35% to about US$13 billion a few days after it planned to lay off about one-third of its employees.
Canadian E-Cigarette Association: Two major reasons are causing the number of hospitalizations for electronic aerosol lung disease to continue to decline
On May 6, the Canadian Electronic Cigarette Association pointed out that the number of hospitalizations due to electronic aerosol pneumonia cases has dropped sharply, which can be attributed to two reasons: the public is now aware that the main reason is illegal THC, and the fact that the black market now has time to change the formula used in its products to rule out the deadly compound.
New Zealand's largest e-cigarette company says online sales of entry-level products increased by 30%
On May 5, according to New Zealand media reports, New Zealand's largest e-cigarette company said that since the country's Covid-19 Level 3 and Level 4 isolation policies came into effect, its online sales of e-cigarette entry kits and entry-level devices have increased by an astonishing 30%. Ben Pryor, co-owner of Alt New Zealand and Vapo, said we have really noticed a big increase in sales of the Alt and Vapo Haiz starter kits.
The second phase of the product recycling program launched by New Zealand's e-cigarette company is launched: it can be mailed at home
On May 9, according to Vapingpost, New Zealand's two leading e-cigarette companies, Vapo and Alt, and local recycling giant TerraCycle launched an e-cigarette recycling cooperation plan in December last year. At that time, the first phase would allow the two brands of e-cigarette waste to be recycled in any e-cigarette store. Now, the second phase of the plan is in effect, allowing e-cigarette users to dispose of e-cigarette waste from their homes.
South Korea's Constitutional Court rejects e-cigarette company's warning message asking the government to withdraw e-cigarettes
South Korea's Constitutional Court has just rejected a petition from a local e-cigarette association urging the government to withdraw inaccurate statements about e-cigarettes.
Survey on e-cigarette rates among young people in the north and south of the UK: higher in the north than in the south
On May 4th, according to data from the British National Health System NHS, more than one-fifth of children over the age of 15 in Yorkshire and Humber showed a significant north-south difference in the use of e-cigarettes by minors. The data was based on a survey of 13,000 children conducted by the U.S. Bureau of Investigation. The survey found that Yorkshire teenagers are more than three times more likely than London teenagers to regularly smoke e-cigarettes.
UK: British American Tobacco is promoting e-cigarettes despite advertising ban
Despite a local ban on e-cigarette advertising, British American Tobacco appears to have opened accounts promoting e-cigarettes. In line with the EU Tobacco Products Directive (TPD), UK CAP Rule 22.12 prohibits the promotion of unauthorized nicotine-containing e-cigarettes in newspapers, magazines, periodicals and online media. To this end, British American Tobacco, one of the manufacturers that banned advertising, argued that its promotional activities fell under this exception. However, ASA pointed out that tobacco companies 'use of celebrities in Instagram posts clearly goes beyond providing factual information and is essentially a promotion.
Research shows more Canadian teenagers are using e-cigarettes
On May 7, according to Canadian media reports, a new survey of Canadian teenagers showed that e-cigarettes are in a popular period. The study was published this week in the journal JAMA Pediatrics: The number of young Canadians surveyed who said they had tried e-cigarettes increased from 29.3% in 2017 to 40.6% in 2019.
Famous doctors began studying the use of nicotine patches to treat COVID-19
On May 7, doctors in Wales are studying the use of nicotine patches as a possible treatment as data from around the world continues to suggest that smoking or nicotine consumption may be protective factors against coronavirus infection.
American Heart Association grants $17 million to study the impact of e-cigarettes on teenagers
On May 8, according to foreign reports, the American Heart Association announced that it will provide US$17 million to Boston University, Ohio State University and Yale University within two years to study the impact of e-cigarettes and nicotine addiction on teenagers.
Study: Smokers are less dependent on e-cigarettes than regular cigarettes
A cross-sectional study published last month in Addiction surveyed and compared U.S. adults 'dependence on e-cigarettes and cigarettes. The researchers found that, contrary to media reports, reliance on e-cigarettes seemed to be consistently lower than reliance on regular cigarettes.
4. Industry data
Smoking rate in my country shows a downward trend and the use of e-cigarettes increases
The results of the 2018 China Adult Tobacco Survey released by China Center for Disease Control and Prevention show that the smoking rate of people aged 15 and above in my country is on a downward trend, the exposure to second-hand smoke has improved, and the proportion of public support for smoke-free environment policies has further increased. But at the same time, adults are generally less willing to quit smoking, e-cigarettes are gradually becoming popular among young people, and the current situation of tobacco control is still worrying.
According to specific data, the smoking rate among people aged 15 and above in my country in 2018 was 26.6%, including 50.5% for men, 2.1% for women, 28.9% in rural areas, and 25.1% in urban areas.

The majority of people using e-cigarettes are young people. The e-cigarette usage rate among people aged 15 - 24 is 1.5%. The most important way to obtain e-cigarettes is the Internet, with a proportion of 45.4%. It is worth noting that compared with 2015, the proportion of people who have heard of e-cigarettes, who have used e-cigarettes, and who use them now has increased.




