Philip Morris: Ireland Menthol Ad Was Misleading
According to the Irish Times, Philip Morris told Irish retailers it made a mistake in a trade-news ad by labeling the new Marlboro Bright brand as a menthol blend. The company launched Marlboro Bright after menthol cigarettes became illegal across the EU
according toIrish Timesreports，Philip Morris told Irish retailers he made a mistake when labeling the new Marlboro Bright brand as a menthol mixture in commercial news ads。
On May 20, the company launched Marlboro Bright after mint cigarettes became illegal across the EU. The new brand replaces the company's old Marlboro Green cigarettes.Peter Nixon, Philip Morris, Managing Director for the UK and Ireland
) in "Retail Newswrote, the advertisement should not be placed.
Advertisements to retailers describe Marlboro Bright as a methylated Marlboro menthol mixture.
Nixon said methylation is a typo and should be pronounced without menthol.He insisted that Marlboro Pearl is a traditional cigarette that does not contain menthol and therefore complies with the ban.
Public health advocates have been closely watching the tobacco industry's actions after the EU ban was implemented.Earlier, Japan Tobacco International (JTI) was criticized for continuing to use menthol in the manufacturing process of its Silk Cut Choice Green brand.
JTI insists it is legal as long as the additive does not produce a characteristic odor or taste in cigarettes other than tobacco.
Health services executives are investigating whether any tobacco companies violated the menthol ban.
Before the ban, the Irish mint cigarette market was worth 250 million euros ($282.82 million)
On May 20, the company launched Marlboro Bright after mint cigarettes became illegal across the EU. The new brand replaces the company's old Marlboro Green cigarettes.Peter Nixon, Philip Morris, Managing Director for the UK and Ireland
) in "Retail Newswrote, the advertisement should not be placed.
Advertisements to retailers describe Marlboro Bright as a methylated Marlboro menthol mixture.
Nixon said methylation is a typo and should be pronounced without menthol.He insisted that Marlboro Pearl is a traditional cigarette that does not contain menthol and therefore complies with the ban.
Public health advocates have been closely watching the tobacco industry's actions after the EU ban was implemented.Earlier, Japan Tobacco International (JTI) was criticized for continuing to use menthol in the manufacturing process of its Silk Cut Choice Green brand.
JTI insists it is legal as long as the additive does not produce a characteristic odor or taste in cigarettes other than tobacco.
Health services executives are investigating whether any tobacco companies violated the menthol ban.
Before the ban, the Irish mint cigarette market was worth 250 million euros ($282.82 million)
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