Despite FDA Action, Juul's Social Media Influence Keeps Growing
According to Vaping Post, a study by researchers at the University of Chicago found that despite recent lawsuits and multiple FDA interventions involving Juul, Juul devices continue to be heavily marketed and sold on social media. Lawmakers, health agenci
According to VapingPost, a study by researchers at the University of Chicago indicates that despite recent lawsuits and multiple interventions by the FDA, Juul devices continue to sell extensively on social media.
Legislators, health agencies, and angry parents have continuously blamed Juul for fueling the so-called youth vaping epidemic. Since its investment partnership with Altria, the manufacturer has lost credibility.
In response, the San Francisco-based manufacturer has faced multiple lawsuits from various entities over the past few months.
Pennsylvania is one of them. The state's Attorney General Shapiro has accused Juul of misleading the public and is attempting to ban all Juul products statewide, including tobacco-flavored products.
The purpose of this study was to determine its impact on public health, with researchers collecting data related to Juul and other ENDS on Twitter from 2017 to 2018.
The study found that during this period, the number of tweets related to Juul increased 67 times, from 18,849 in the first quarter of 2017 to 1,287,028 in the last quarter of 2018.
Researchers concluded that despite the FDA's interventions and multiple lawsuits against the manufacturer, Juul's influence on Twitter and social media has exponentially grown and spread nationwide over time.
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