Health Canada Investigates an Imperial Tobacco E-Cigarette Ad Campaign
Health Canada is reviewing an Imperial Tobacco vaping ad campaign to determine whether it violates advertising laws. Officials said inspectors are currently examining the ads and related websites.
This advertisement was initiated by Imperial Tobacco, which sells vaping products through its parent company British American Tobacco (BAT). Health Canada is conducting a careful analysis to determine if it violates any advertising laws. The federal health minister's office stated: “Inspectors are currently reviewing the advertisements and related websites.”<\/span><\/div>
<\/div>
Imperial Tobacco has made some modifications to its website.<\/span><\/div>
<\/div>
Since the investigation began, it seems that Imperial Tobacco has made some changes to the site. Initially, the site included a line stating: “Since May 2018, Imperial Tobacco has sold approximately 100,000 e-cigarette devices in Canada.” This statement violates Quebec's anti-tobacco law, which prohibits the promotion of brands and tobacco manufacturers.<\/span><\/div>
<\/div>
After initially insisting that the name of the e-cigarette did not appear on the website, the public relations company associated with Imperial Tobacco later confirmed that the product name had been removed.<\/span><\/div>
Related Articles
Vaping News
Ahead of a Nationwide Ban, Hundreds of Russian Retailers Voluntarily Stop Selling Vapes
2026-04-16
Vaping News
Illegal Vape Brands Try to Evade FDA Scrutiny by Posing as “Made in the USA”
2026-04-08
Vaping News
Jordan’s New Tobacco Control Rules: Waterpipe Tobacco Market Set for Major Changes
2026-03-17