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Luo Yonghao Announces Move Into Livestream E-Commerce After Leaving Vaping

After stepping away from vaping, Luo Yonghao says he is moving into livestream e-commerce, focusing first on innovative tech, cultural products, and selected consumer goods.
On March 19, Luo Yonghao announced on Weibo that after reading a research report from China Merchants Securities, he decided to enter the livestream e-commerce space.

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Luo Yonghao stated that although he is not suitable for selling lipstick, he believes he can become a leading figure in many product categories. It is reported that initially, Luo Yonghao's team will focus on four areas for product selection, including innovative digital technology products, excellent cultural and creative products, books, and practical home goods with design aesthetics. Additionally, they will include some high-cost-performance daily necessities and snacks.<\/p>

In December 2018, Luo Yonghao stepped down as the legal representative and chairman of Beijing Smartisan Technology Co., Ltd. and shifted to the e-cigarette industry.<\/p>

In September 2019, Luo Yonghao announced that he was one of the main partners of Xiaoye E-Cigarettes.<\/p>

In November 2019, two ministries issued a "ban on online sales" for e-cigarettes, abruptly ending Luo Yonghao's e-cigarette entrepreneurial journey.<\/p>

Now, Luo Yonghao has announced his entry into livestream e-commerce. What do you think? <\/p>

H
HNB Editorial Team

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