Exposing Fake E-cigarettes: Costs Under 35 Yuan, Profits Exceed 1 Million!

“Sigh, when I took the first puff, I felt that I was not smoking an e-cigarette, but a poison gas bomb." rdquo;

Recently, a Mr. Xu told a reporter from Gewu Consumer that the switch of the e-cigarette he bought failed, the tobacco rod could not be charged, the indicator light kept flashing, the smoke oil had a peculiar smell and stench, and the oil leaked seriously.

“I suspect I bought a fake.& rdquo;

Mr. Xu bought this e-cigarette from a brand agent, and during the purchase process, the other party always emphasized that the e-cigarettes he sold had the same quality and after-sales products as those in offline specialty stores.

During the transaction, in order to reassure Mr. Xu, the brand agent also showed him the packaging of the e-cigarettes sold.same as a packaging store。

When Mr. Xu asked to be further informed of the name of the offline store, the other party refused.

Look at the priceMore than 100 yuan cheaper than a specialty storeFor the sake of his service, Mr. Xu still completed the transaction.

After receiving the goods, Mr. Xu began to suspect that he had bought a fake product. They were trading online (through WeChat friends). It is very likely that the person he was trading with was not a real agent.

How to distinguish counterfeit e-cigarettes

Regarding this matter, Gewu Consumer reporter contacted a professional in e-cigarette production and asked him about some information on the current market.E-cigarette fakes are rampantproblem.

Professionals told Gewu Consumer reporters that the current situation of making and selling counterfeit goods is very common in the e-cigarette industry. Compared to other brandsYuexie has the most counterfeit goods. After all, it is the largest brand of e-cigarettes in China, with the largest volume and the largest end consumer groups. Natural counterfeit incidents occur frequently。

Yuexie's Jinshuang mint and mung bean popsicle flavor e-cigarettes. These two flavors are the hardest hit areas for fake cigarette bombs. Gopo consumption reminds us that because the sales of these two flavors are extremely high, consumers need to pay special attention.

In addition, compared with Yueshi's second, third and fourth generation e-cigarettes, consumers should be most wary of buying counterfeit goods.Yue Ke generation。

Because the second generation e-cigarettes were recalled last year due to a serious oil spill, it is almost difficult to buy second-generation e-cigarettes on the market.

In addition, Yueshi's third-generation e-cigarettes can be connected to Bluetooth. For counterfeiters, the cost of counterfeiting is higher. After Yueshi's fourth-generation e-cigarettes were launched last year, the sales volume of Yueshi's fourth-generation e-cigarettes were not as good as the first-generation e-cigarettes, so there is no need to worry too much about counterfeiting.

Gewu Consumer reporters compiled the four points of fake identification introduced by professionals as follows(Take Yue Shi as an example)：

First:taste and taste: There is a big difference between fake and authentic products. Because Yue Ke is very strict in the choice of tobacco oil, the taste is very delicate. However, counterfeit tobacco oils generally have a serious formaldehyde content that exceeds the standard and have a bad smell when smoked.

Second: Code:Yuexie's FEELM cigarette bombs have the same font size as the authentic code, and the bottom is tightly pressedFakes are the opposite.

Third:Material and internal parts of the tobacco rod: ① For breathing lights, the authentic products are protruding, and the fakes are flat or even depressed. ② The bottom is coded. Some fakes do not have them, and even fall off at a touch.

Fourth:Atomizing rod body string code: The authentic string code has tight fonts and consistent colors, and will not exceed the charging port too much. The string code fonts of counterfeit goods are generally wide and have large color differences.

Generally, the cost of a set of counterfeit goods will not exceed 35 yuan, or even lower, and the goods will not exceed 50 yuan. The profits from counterfeiting are extremely high, so many people take the risk and choose to make and sell counterfeit goods.

You can buy idle fish

Although online sales of e-cigarettes are currently completely banned, it is still easy to buy e-cigarettes on idle fish. Just search for the brand's homophones, such asYue Ke Search YorkThat's enough. Many pages pop up on the outside and look like they sell e-cigarette accessories, but in fact, they sell e-cigarettes behind.

At the same time, overseas versions are also places with high incidence of counterfeit goods, most of which flow into Malaysia, Indonesia and the Philippines. Due to the hot climate, local e-cigarette smokers generally prefer mint-flavored e-cigarettes. The colder the taste, the more popular they are.

Among all tobacco oil concoctions, mint flavor tobacco oil is the easiest to concoct and the lowest technical difficulty. In addition, due to Indonesia's low level of economic development, low-cost mint-flavored e-cigarette fakes are very popular.

Malaysian e-cigarette consumer groupsMajority of teenagers, large market share。The rampant black market trade in e-cigarettes in Malaysia has also led to the prevalence of counterfeit e-cigarettes.

It is reported that at present, some of the counterfeit e-cigarettes in Malaysia are made locally, and some are exported from Shenzhen. The cost is about 30-35 yuan. Moreover, Malaysia's anti-counterfeiting efforts are not as strong as those in China, which also makes counterfeit goods very troublesome for some Malaysian e-cigarette agents in China.

Cross-shipment is also one of the reasons for counterfeit goods. The cross-shipment goods are not fakes themselves, but in order to make it impossible for various regions to distinguish the source of goods, the QR code is scraped off. Some people who make and sell counterfeit goods use this loophole to mix fakes into them and sell them together.

It is worth mentioning that even if you buy an e-cigarette with an anti-counterfeiting code, it may not be guaranteed to be authentic. Most anti-counterfeiting codes can be purchased for 50 cents, and even the price can be as low as four cents.

Tobacco oil is the hardest hit area

The most easily imitated component of an e-cigarette is the tobacco rodIn addition, cigarette rods are not the core accessories of e-cigarettes. Therefore, counterfeiting on cigarette rods is of little significance.

In addition, since most brands of ceramic cores are currently produced exclusively in bundles with McWare, coupled with expensive research and development costs, the counterfeiting of ceramic cores is also of little significance.

The real hardest hit area is tobacco oilBecause tobacco oil has relatively low technical and cost requirements, this area is the easiest to imitate.

Counterfeit goods are a common occurrence in the fast-moving industry. In order to prevent counterfeit goods, all brands and manufacturers are making their own efforts.

For example, Juwei Group has now changed its model. In the past, they were just a foundry. Now Juwei has formed a complete supply chain, which not only has ready-made products, but also has prepared and tested tobacco oil and ceramic cores, directly solving the problem of tobacco oil fraud from the source.

E-cigarette brand manufacturers are also working hard to combat and prevent counterfeit goods.

Reporters from Gewu Consumer have learned that Yueshi officials have launched Operation Golden Shield in response to the prevalence of counterfeit goods on the market and joined forces with some regulatory agencies (industry and commerce, police, etc.).

In August last year, Operation Golden Shield completed the second phase of anti-counterfeiting deployment, involving 16 counterfeit cases, seized more than 48000 counterfeit products, and cooperated with industrial and commercial administrative law enforcement cases, complaining about the removal of counterfeit names, counterfeit goods and non-compliant online products totaling 3253. At the same time, Yue Ke expanded the original legal and intellectual property team by seven times, and constantly cracked down on the production and sale of counterfeit goods.

Yingzhuo has a unique anti-counterfeiting code on each of its cigarette cartridges. When delivering goods, Yingzhuo's warehouse will be scanned with a machine (select customers, select areas, scan out of the warehouse and then deliver goods). If customers want to know whether it is true or false, they can check on Zhuo's public account.

The first query will show that the anti-counterfeiting code is valid, and the second query will show that the anti-counterfeiting code has been queried once. Yingzhuo Company can also find out in the background what area and time the QR code was scanned. In Yingzhuo's view, this can effectively prevent counterfeit goods from flooding the entire e-cigarette market on a large scale.

It is believed that as the control of e-cigarettes becomes stricter, relevant national standards should be established in the future, which should effectively solve the problem of counterfeit goods on the market.

Finally, Gewu Consumer reporters reminded all consumers that the hidden dangers caused by counterfeit goods are immeasurable, and they must choose the right regular channel merchants to buy e-cigarettes. Don't covet the small and lose the big.