New Vape Policies Hit Harder Than Expected, Offline Distributors Back Off

The impact of the ban on e-cigarette sales is greater than expected. A week after the implementation of the new policy, some dealers began to plan how to withdraw from the market.

Some agents said that in addition to communicating with merchants with long-term cooperation, they have stopped offline distribution and are also actively handling inventory. However, sales have not been ideal. In the past, an average of 2000 units could be sold in half a month, but now it is expected that they will only be sold in a month.1000Around 100 sets, sales dropped three or four times.

Faced with the current situation of difficulty in shipping e-cigarette channels and serious inventory backlog, many e-cigarette brands require agents to cash in place when clearing inventory. Agents are also struggling to cope. If the backlog of goods cannot be delivered and the money cannot be collected, the two-month capital chain may break.

Those wait-and-see people who were originally wandering outside the e-cigarette industry also began to back down. Those who wanted to get an agent before or wanted to enter this industry said they would no longer consider it after the new policy came out.

Some dealers said that winter in the e-cigarette industry gets colder faster than the weather, and they don't know when it will warm up. Many people are in a wait-and-see mentality while advancing slowly.

The complexity of offline sales is not the same as online sales. For every additional link in the channel, the capital and manpower involved will increase by one point. The cost of distribution through offline channels is higher than that of online channels, and some e-cigarette dealers do not have such economic strength.

 

 Many large supermarkets do not have

introductionPlans for e-cigarette sales

Online platforms cannot sell, and they do not seem to be favored by mainstream offline channels. Many large supermarkets have no plans to introduce e-cigarette sales.

It is understood that many e-cigarette dealers have received a notice on strengthening the sales management of e-cigarette products in Wanda Plaza. The notice stated that the Business Management Group has decided to suspend the introduction and sales of e-cigarette merchants in various squares from now on, and for merchants that have cooperated, no renewal will be renewed when the expiration date is expired. rdquo;
 

At the same time, the notice also requires all operation centers, regional companies and single stores to inform and supervise relevant merchants and strictly prohibit the sale of e-cigarette products to minors.

Another e-cigarette dealer revealed that he had planned to open a retail outlet in a local shopping mall. I was going to sign it, but the (mall) held a meeting and had to negotiate internally. It would have to wait.

Several e-cigarette dealers also said that the most worrying thing is that relevant departments have issued regulations prohibiting smoking e-cigarettes in public places, because many stores are inside shopping malls, and trial smoking is a key link in offline sales of e-cigarettes. If shopping malls ban smoking e-cigarettes, I am ready to close.

Faced with inventory pressure, we cannot sell online, so we rely on offline. It is estimated that there are more than 200,000 employees offline. Once offline sales are slow, a large number of employees will be unemployed. Employment is a social and people's livelihood issue. I hope that mainstream media will provide fair and objective reporting on e-cigarettes, and that all sectors of society and the government can pay attention to the e-cigarette industry!