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Will Cigarette Vending Machines Go Mainstream? Muke Vape to Hold Launch Event in Hangzhou
H 秩名2019-08-25Views 537Source IQOS资讯网
As vaping boomed from IQOS and JUUL to local brands, Muke Vape planned a Hangzhou launch event centered on cigarette vending machine-style retail.
To say which industry is the most popular in the past two years, there is no doubt that e-cigarettes must have a name.Yes, from the explosion of overseas brands such as iqos and juul to the emergence of local brands after rain, the wave of e-cigarettes has finally reached China and stepped on the trend.Especially in 2019, Internet tycoons and self-media celebrities entered the game across borders, and hot money poured in. This seemingly low-threshold industry is ushering in an unprecedented craze.With the promotion of the market, imported e-cigarettes have followed suit, and their form, style, and convenience have been greatly improved. Disposable and small cigarettes have become a must market for the industry in 2019, which corresponds to the fierce competition.Most brands focus on the battle in the small cigarette market, focusing on design, concept, and traffic, but there are companies with low transfer rates that take a different approach. They do not directly target the C-end market, but try to complete the curve from the channel, scenario, model, and product nature. Overtaking.This company is Yingruan Technology from Hangzhou. Yingruan Technology has a technical team with a doctor from Zhejiang University as the core and a supply chain team led by a hardware expert who once served as the director of the quality department of a military unit and a front-line process technology R & D personnel of Foxconn. Previously known for its research and development of intelligent hardware, software, and systems, it turned to the e-cigarette industry at the end of 2018.At the beginning of 2019, Yingruan Technology founded the product concept of providing smokers and friends with an immersive cigarette replacement experience like a breeze and enjoying the krypton experience.“Mu Krypton iMK”The e-cigarette brand also launched its first e-cigarette Mukrypton classic set (cartridge replacement small cigarette set), and in March entered USmile Kunlun Hospitality, a new retail platform owned by PetroChina Anhui Branch.
4At the end of the month, it established its own factory in Shenzhen, passed EU CE and RoHS certifications in mid-to-late May, and opened up some nightclubs, Internet cafes, cinemas, retail stores and other channels.After a period of market exploration and channel running-in,Mu Krypton iMKAiming at the new retail scene, we continue to develop e-cigarettes with different characteristics (existing 6 series) and different flavors (existing 6 flavors) by using different processes for different needs, and match the corresponding solutions such as self-service vending machines and product display racks for unattended and manned retail scenes, which can be said to be very 6.It is worth mentioning that Mu KryptonSelf-service cigarette vending machineThe small shared container independently developed by the Yingsoft team supports online payment by Alipay and WeChat. It is also equipped with the independently developed operator Saas system. Purchase information will be synchronized to operators in real time. Operators can even manage inbound, sales and deposits through this system. Various marketing functions such as coupons will be gradually introduced.It is understood that the first generation of Mu KryptonSelf-service cigarette vending machineThere are 6 cargo lanes inside, and a total of about 100 trucks can be loadedMu Krypton iMKE-cigarettes are now in operation. According to Wu Zhen, CEO of Yingruan Technology, the second and third generations of MukryptonSelf-service cigarette vending machineIt has also been developed and is about to enter the mass production stage.
