IQOS Market Poised for Rapid Growth, with Offline Channels Leading
Global demand for heated tobacco products is expected to grow rapidly, driven by wider promotion, more HNB retail stores, consumer curiosity, and rising health awareness, with offline channels leading.
With the global trend of new tobacco development, the promotion of heated tobacco products, and the increase in the number of HnB product stores, the market is poised for growth. Due to widespread curiosity and increasing health concerns among consumers, heated tobacco products are becoming increasingly popular. According to foreign media forecasts, the global heated not burned (HnB) product market is expected to grow at a compound annual growth rate of 19.3% during the forecast period from 2019 to 2025.
The Asia-Pacific region holds a significant share of the global HnB market. This is due to several factors: the high number of smokers in the Asia-Pacific region and the high acceptance of heated tobacco products. Europe is the second-largest regional market, following the Asia-Pacific region.
Through sales channels, offline modes have gained the majority of revenue share due to the presence of numerous retail stores selling products. Another major factor driving demand for heated tobacco products through offline sales channels is that physical stores typically provide opportunities to check products before actual use.
