A Brief Comparison of JUUL and IQOS
JUUL helped drive the global rise of pod-based vaping devices, while IQOS popularized heated tobacco. This article offers a brief comparison of two influential products from different categories.
JUUL, as a pioneer in the pod-based vaping industry, has brought a small vaping device to the global stage. Domestic brands like RELX have copied JUUL's pod system. JUUL has been very successful in the United States, established in 2015, and by the end of last year, it was acquired by the parent company of Marlboro. In just three years, the company's market valuation reached $38 billion, capturing 75% of the U.S. e-cigarette market share.
IQOS, launched by Philip Morris in Japan in 2016, has also gained global popularity. Today, I will focus on the differences between the two.
IQOS is a heated tobacco product, which means it heats tobacco leaves, providing a taste closest to traditional cigarettes.
JUUL, on the other hand, uses e-liquid, with the advantage of fruity flavors that make it enjoyable like a beverage, appealing to younger users. However, this has led to a critical issue: in the U.S., laws have been enacted to ban the sale of fruity-flavored pods, allowing only original and menthol flavors. Similarly, in China, non-smokers among the youth have also started using devices like RELX. To protect minors, online sales were banned in China last November.
Previously introduced article:https://www.0shouji.com/a/iqoswenti/2019/0703/452.html
IQOS, launched by Philip Morris in Japan in 2016, has also gained global popularity. Today, I will focus on the differences between the two.
IQOS is a heated tobacco product, which means it heats tobacco leaves, providing a taste closest to traditional cigarettes.
JUUL, on the other hand, uses e-liquid, with the advantage of fruity flavors that make it enjoyable like a beverage, appealing to younger users. However, this has led to a critical issue: in the U.S., laws have been enacted to ban the sale of fruity-flavored pods, allowing only original and menthol flavors. Similarly, in China, non-smokers among the youth have also started using devices like RELX. To protect minors, online sales were banned in China last November.
Previously introduced article:https://www.0shouji.com/a/iqoswenti/2019/0703/452.html
