IQOS Latest News, Heating Non Combustion Latest News
Compared with the second-generation IQOS, the IQOS 2.4 Plus offers faster charging, vibration alerts, and brighter LED indicators, making daily use more convenient.
Compared with IQOS, traditional cigarettes increase the risks of stroke, cancer, respiratory disease and digestive disease, while secondhand smoke also harms family members and the environment.
IQOS is a heated tobacco device promoted as an alternative for smokers concerned about smoke smell, secondhand smoke, and switching away from cigarettes.
As global demand for smoke-free alternatives grows, more evidence suggests newer products may expose users to fewer harmful compounds than cigarettes. Can IQOS help drive a smoke-free future?
IQOS uses a special blade to heat tobacco without an open flame, releasing nicotine vapor from the tobacco. Its all-in-one charging case also adds convenience for everyday use.
Marlboro is one of the world’s best-known cigarette brands, and its parent company Philip Morris has immense global influence. The iqos.com domain acquisition further highlights its focus on heated tobacco.
Philip Morris International has launched the IQOS heated tobacco device in South Korea. After strong sales in Japan since 2014, the company is now expanding IQOS further in Asia.
China’s tobacco regulator held a national conference calling for stronger market supervision and special enforcement targeting heated tobacco products such as IQOS.
PMI has submitted IQOS to the FDA as a modified-risk tobacco product. If approved, Altria would gain exclusive rights to sell it in the U.S., where heated tobacco could become a major market disruptor.
PMI has launched IQOS in London, bringing its heated tobacco device closer to more adult smokers as part of its long-term vision for a smoke-free future.
Philip Morris said its heated tobacco products have quickly captured 3% of Japan’s tobacco sales, marking a major push into the Japanese market.
Despite rising competition, IQOS remains in short supply in Japan. PMI says sales have doubled since February, and production is being expanded to keep up with strong demand.