
IQOS Launches Ferrari Color Edition in Japan and Russia
IQOS released a Ferrari-style color edition in Japan and Russia in late May. Marketed as a limited edition, it may still reach other markets soon, so buyers may want to wait before purchasing.
IQOS Latest News, Heating Non Combustion Latest News

IQOS released a Ferrari-style color edition in Japan and Russia in late May. Marketed as a limited edition, it may still reach other markets soon, so buyers may want to wait before purchasing.

Ussuri Customs seized 30 cartons of e-cigarette pods hidden inside bread. A Chinese man claimed the goods were for personal use, but security checks exposed the concealment.

The Korean lil PLUS upgrades the original lil with dual heating, a new coating for easier cleaning, lighter weight, and a more secure tobacco stick chamber.

Since launching in Korea, LIL has sold mainly through duty-free channels to Chinese buyers. The updated lil plus adds black as a new color and improves the button design.

Philip Morris has applied to introduce IQOS in the United States and is now awaiting a decision from the FDA.


The Kungfu heater by Sichuan Tobacco offers a one-year warranty, about 10 consecutive tobacco sticks per charge, and a user-replaceable heating blade.

Marlboro has confirmed two new tobacco stick flavors for Japan: orange and coffee.

LIL has launched color caps in Korea, with 15 shades available. They can be purchased at Korean airport duty-free stores.

On May 2, Marlboro launched two new original-flavor IQOS tobacco sticks in Japan, expanding its local lineup even further.


IQOS is releasing a new NIGO collaboration in Japan, THE CAMO COLLECTION, with accessories priced from 3,980 to 19,980 yen and official sales starting in early April.