
IQOS Launches 'Smoke-Free City' Project in South Korea
Philip Morris Korea has launched a “Smoke-Free City” project in Daegu and North Gyeongsang, promoting its vision of a smoke-free future through year-end activities and public engagement.
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Philip Morris Korea has launched a “Smoke-Free City” project in Daegu and North Gyeongsang, promoting its vision of a smoke-free future through year-end activities and public engagement.

Global demand for heated tobacco products is expected to grow rapidly, driven by wider promotion, more HNB retail stores, consumer curiosity, and rising health awareness, with offline channels leading.

As national vape standards approach, attention is turning to whether heated tobacco products will also face clearer regulation in the near future.

Japan Tobacco launched PULZE heated tobacco and ID tobacco sticks nationwide in Japan, offering a lower-priced alternative to IQOS.

HEETS recently launched two new flavors in Japan, FROST GREEN and COOL JADE. These mint-style tobacco sticks first sold online and are now widely available in convenience stores.

The limited IQOS 3.0 DUO Ferrari Edition launched in Japan in late October and quickly sold out, making it one of the hardest-to-find special editions.

Negative coverage of vaping has intensified, amplified by major media. Hong Kong’s planned full ban has cast a shadow over the industry, largely tied to misconduct by a small part of the vaping sector.

PMI said the U.S. vaping crisis may give IQOS an early advantage in the American market, while also influencing merger discussions involving Altria amid growing scrutiny of vaping devices.

IQOS DUO 3.0 is rumored to launch in two new colors: sky blue and purple.

A quick first look at the IQOS 3.0 DUO, released in Japan and Dubai on October 1. The new model added an orange color option, bringing the total lineup to five colors.

During the National Day holiday, many travelers visit Macau. For heavy smokers, e-cigarettes are hard to give up—so can you bring them into Macau, and how should you carry them? Recently, Macau customs seized two cases of illegal tobacco products.

IQOS 3 DUO officially launched on October 1 at Kansai and Dubai airports and is already on sale in Shenzhen's Huaqiangbei, with prices currently above 1,000 RMB.