IQOS ILUMA Launches Its First Limited Edition Device of 2023
Philip Morris Japan (PMJ) will launch a limited edition of the IQOS ILUMA series starting May 30, 2023. The new model features a colorful wave design symbolizing the individuality of IQOS users. Powered by the smart induction heating system and heat-blade
Philip Morris Japan (PMJ) will launch the limited edition of the “IQOS ILUMA” series starting May 30, 2023. This new model features a vibrant wave pattern design, symbolizing the individuality of IQOS users.
The IQOS ILUMA series is equipped with a smart core induction system, with no heating element, requiring no cleaning after use. The limited edition models include “IQOS ILUMA Prime”, “IQOS ILUMA”, and “IQOS ILUMA One”.
The price for IQOS ILUMA Prime is 9,980 yen (including tax), IQOS ILUMA is 6,980 yen (including tax), and IQOS ILUMA One is 3,980 yen (including tax).
This limited edition model is noteworthy for its colorful wave pattern design, symbolizing the individuality of IQOS users.



