Top 10 Global Vaping Markets in 2018

1. US $8.5 billion

In 2018, the U.S. e-cigarette market was valued at US$8.5 billion. The main participants in the e-cigarette market are multinational tobacco companies, independent e-cigarette merchants, etc. Among them, JUUL accounts for a large proportion of the U.S. e-cigarette market, nearly 80%. In addition to JUUL, there are also e-cigarette brands such as VUSE (British American Tobacco), Blu (Imperial Tobacco), Logic (Japan Tobacco), NJOY, MarkTen (Altria), V2cigs (acquired by JUUL labs), JUUL, and Boulder.

2. UK $2.12 billion

In 2018, the UK e-cigarette market was valued at US$2.12 billion. With the British government's strong support for smokers to switch to e-cigarettes, British consumers are switching from traditional cigarettes to steam devices faster than in other European countries. According to statistics, nearly 3.2 million people in the UK currently consume e-cigarettes. Popular e-cigarette brands in the market include: V2 Cigs, VOID Vaporizer (independent manufacturer), ePuffer, SMOK, JAC, Innokin, Aspire, JAI, VYPE, JUUL, etc.

3. France $760 million

In 2018, the French e-cigarette market was valued at US$760 million. The French e-cigarette market is gradually recovering. On average, 300 e-cigarette physical stores open every year. A national survey conducted by the French Monitoring Center for Drugs and Drug Addiction showed that 7.7 million to 9.2 million residents in France had tried e-cigarettes at some point.
 

4. Germany $720 million

In 2018, the German e-cigarette market was valued at US$720 million. Currently, there are approximately 2 million e-cigarette users in Germany. The German E-Cigarette Association announced that profits in 2018 will be close to 400 million euros, a 40% increase from 2017 sales. At present, heavy smoke still occupies a large market in the German market, and the best-selling products include:
 

5. Czech Republic US$670 million

In 2018, the Czech e-cigarette market was valued at US$670 million. In the Czech Republic, the use and advertising of electronic cigarettes are currently unrestricted.

6. China US$580 million

In 2018, the valuation of China's e-cigarette market reached US$580 million. The domestic regulatory policy for e-cigarettes has not yet been fully established. The national standards for e-cigarettes, e-cigarettes and e-cigarette liquid, have been approved, and the control of e-cigarettes is currently being improved. At present, there are more than 300 million smokers in my country, and the penetration rate of e-cigarettes is less than 1%, which is a big gap compared with 13% in the United States; but the market is growing rapidly.

7. Russia $504 million

In 2018, the Russian e-cigarette market was valued at US$504 million. There are currently more than 1.5 million e-cigarette users in Russia, more than 500 e-cigarette stores in Moscow alone, and more than 1400 stores across Russia. JUUL e-cigarettes are considering entering the Russian market.

8. Netherlands $460 million

In 2018, the Dutch e-cigarette market was valued at US$460 million.

9. Canada $350 million

In 2018, the Canadian e-cigarette market was valued at $350 million. The Canadian e-cigarette market is comprised of approximately 308,000 to 946,000 users. Canada has a strong regulatory framework for vaping products.

While the FDA controls youth addiction to e-cigarettes, JUUL has not been affected in the Canadian market.

10. Malaysia US$160 million

In 2018, the Malaysian e-cigarette market was valued at US$160 million. There are approximately 1 million e-cigarette users in Malaysia. Malaysia has formulated a nicotine-free e-cigarette industry standard, and the Malaysian e-cigarette market has gradually embarked on standardization.