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AIR Acquires German Premium Shisha Brand NameLess

Global shisha company AIR Limited has announced the acquisition of well-known German premium flavored shisha brand NameLess. The company said the deal will strengthen AIR’s leading position in the global flavored shisha market and expand its product portf
Global shisha company AIR Limited has announced the acquisition of NameLess, a well-known premium flavored shisha brand from Germany. The company said the move will strengthen AIR’s leading position in the global flavored shisha market and expand its product portfolio alongside its flagship brand Al Fakher.
 
The acquisition enables AIR to leverage its global distribution network spanning more than 90 markets to bring NameLess products, including its best-selling Black Nana Grape Mint flavor, to new customer groups worldwide. AIR said the deal aligns with its strategy of meeting growing demand for reduced-risk, premium-flavor social inhalation products while reinforcing its position in Germany, a key growth market.
 
CEO Stuart Brazier emphasized that the acquisition is a strong addition to AIR’s product expansion plans, which also include the recent launch of Crown Switch in Germany—a rechargeable vaping system featuring Greentank’s next-generation Quantum Vape and Coldstream technology. AIR plans to roll out NameLess flavors globally in the coming months.
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