TPE24 Preview: Nine Highlights to Watch in Products, Brands and Marketing

Countdown: 4 days! 2FIRSTS previews the biggest tobacco expo in North America, TPE24, with nine exciting highlights to watch.

[2FIRSTS Original] On January 31, the TPE24 (Total Product Expo) tobacco exhibition will open in Las Vegas, Nevada, lasting three days. The TPE expo is the largest tobacco exhibition in the United States and the entire Americas, having successfully held 23 sessions to date. The TPE expo plays a crucial role in the international and U.S. product sales sectors, serving as an important barometer reflecting new trends in the North American tobacco industry.

According to official data, this exhibition is expected to attract nearly 700 companies. According to 2FIRSTS statistics, the number of companies related to vaping devices exceeds 200. Among them, there are over 100 vaping brands and more than 30 vaping distributors.

Based on in-depth understanding of the new product releases and dynamics of participating vaping brands, 2FIRSTS has predicted some highlights and key points that may appear at the TPE24 tobacco expo, helping readers gain insight into the upcoming content before the exhibition.

Here are 2FIRSTS' predictions for the expo highlights, for reference and discussion.

Highlight Prediction 1: Screened Vaping Devices “Flooding,” Touchscreen Vaping Devices May Lead Innovation

Lost Mary's Funky Republic Ti7000 has launched a vaping device equipped with a screen display, sparking a trend for screen vaping devices. Subsequently, GEEK BAR PULSE's large side-screen vaping device has further propelled this trend, leading to a wave of imitation among various companies. At the TPE2024 expo, screened vaping devices are expected to become a mainstream trend.

Additionally, vaping brand RabBeats has revealed to 2FIRSTS that they plan to showcase a disposable vaping product with touchscreen functionality at TPE24. According to 2FIRSTS' understanding, other exhibitors will also present vaping products equipped with touchscreen technology. Touchscreen vaping devices are expected to be one of the most eye-catching new products at TPE24.

 RabBeats RC10000｜Image Source: TPE Official Social Media

Highlight Prediction 2: Dual Heating Technology Will Be Widely Used

In addition to large-screen vaping devices, GEEK BAR PULSE has also led the trend of “dual heating wire” technology. This technology allows vaping devices to flexibly switch between “single heating” and “dual heating,” with puff counts easily exceeding 15,000, making it very popular among consumers and becoming a “must-have technology” for many brands' new products.

 GEEK BAR PULSE｜Image Source: GEEK BAR Official Website

Highlight Prediction 3: Puff Count Competition Intensifies, 25,000 Puff Products Expected on Site

According to industry insiders, some exhibitors plan to bring vaping products with a puff count of 25,000 to TPE2024. Over the past year, the puff count of vaping devices in the U.S. market has rapidly increased from the usual 3,000 to 8,000, especially since the widespread adoption of “dual heating wire technology,” where 10,000 puff vaping devices have become common products. Now, the upcoming 25,000 puff vaping devices will further intensify the competition in puff counts.

Highlight Prediction 4: Pure Oil Products May “Breakthrough”

With the continuous improvement of vaping technology, the issue of oil leakage has been relatively effectively resolved, and some manufacturers have taken the lead in launching pure oil (transparent oil tank) products. According to industry veterans, these pure oil products can stand out in the vaping market due to their unique advantages. As a major exhibition reflecting the latest technological trends in vaping, TPE24 may see exhibitors showcasing such products.

Pure oil product ATLANTIS 8000｜Image Source: Distributor Platform

Highlight Prediction 5: Will the FDA Exhibit and Enforce on Site?

From the exhibitor list, it can be seen that the FDA Tobacco Center will participate in the TPE24 tobacco expo. Based on past experience, regulatory bodies from countries such as Italy, Germany, and Indonesia have participated in vaping expos. These regulatory agencies typically participate in two ways: one is similar to the FDA's participation in TPE24, setting up a booth to closely observe market dynamics and conduct regulatory promotion activities. The other way is without a booth, but they will enter the expo for inspections, during which they usually enforce regulations to crack down on illegal vaping products.

Currently, it is unclear what the FDA's specific purpose for attending is, but 2FIRSTS will closely monitor the expo and promptly report relevant information to readers.

 FDA Booth Location｜Image Source: TPE Official Website

Highlight Prediction 6: Brand Collaborations and IP Partnerships Will Be Frequent

In the past year, many well-known vaping expos have seen collaborations with luxury brands, rappers, and other IPs. Additionally, some exhibitors at this expo have revealed to 2FIRSTS that they are preparing to collaborate with luxury brands in the fashion industry to launch new products. This indicates that cross-industry collaborations are not uncommon in the vaping industry. Therefore, at the TPE2024 expo, which gathers many well-known vaping brands, we may witness a grand collaborative exhibition featuring trendy elements from various fields, providing exhibitors and attendees with a more diverse and innovative experience.

 At the Dortmund Tobacco Expo in Germany, Polish brand Aroma King leveraged the luxury car Bugatti Veyron for marketing｜Image Source: 2FIRSTS

Highlight Prediction 7: More Diverse Smoke-Free Products Will Be Exhibited

In 2023, various innovative nicotine products have emerged in the market, such as several disposable vaping brands venturing into the nicotine pouch business, while European companies have introduced nicotine gummies. This indicates that brands are beginning to adopt a multi-category layout strategy for new nicotine products. As the largest tobacco expo in North America, TPE2024 is expected to become a stage for various nicotine products to collide, bringing more innovation and diverse choices to the industry.

Highlight Prediction 8: Many Well-Known European Brands Will Exhibit, Exploring the U.S. Market

From the exhibitor list, it can be seen that several well-known European disposable vaping brands, such as SKE, ELUX, and GOLDBAR, are participating in TPE24. These brands enjoy high recognition in the European market, and their participation in the U.S. expo may indicate they are preparing to delve deeper into the U.S. market.

Highlight Prediction 9: New Products and Technologies Will Be Released

Exhibitions have always been a platform for brands and manufacturers to concentrate on releasing new products and technologies. At this expo, which gathers over 200 vaping-related companies, we can expect to witness a series of intensive and exciting new product launches. These innovations will drive the development of vaping companies, injecting more diversity and novelty into the entire industry.