PMI Partners With Moroccan Artist to Launch Limited-Edition IQOS ILUMA

  Philip Morris International (PMI) announced that it has partnered with Moroccan artist Yassine Morabite.

According to a report from Morocco's leseco on December 6, PMI announced that it has collaborated with Moroccan artist Yassine Morabite to launch a limited edition IQOS ILUMA series product.

PMI stated that it draws endless inspiration from Moroccan art. By collaborating with an artist who brilliantly blends cultural authenticity with modern style, PMI seeks not only to respect the artistic heritage of the African Amazigh but also to make breakthroughs in the heated tobacco experience of IQOS ILUMA.