PMI Korea launches Black Friday promotion with KRW 30,000 off the IQOS ILUMA series

To mark Black Friday, Philip Morris Korea (PMI Korea) is launching an “IQOS ILUMA Black Friday” promotion, offering a KRW 30,000 discount on purchases of IQOS ILUMA series products.

News flash: According to Segye, Philip Morris Korea (PMI Korea) is launching an “IQOS ILUMA Black Friday” promotion for Black Friday, with a KRW 30,000 discount on IQOS ILUMA series products.

The promotion will run for five days, from the 22nd to the 26th of this month. 

The campaign will be available at official IQOS retail stores, the official IQOS online store (IQOS.com), and online sales platforms including Kakao, Naver, and Coupang. 

During the promotional period, all IQOS ILUMA products will be eligible for a KRW 30,000 discount. ILUMA Prime will be discounted from KRW 139,000 to KRW 109,000, IQOS ILUMA from KRW 99,000 to KRW 69,000, and IQOS ILUMA ONE from KRW 69,000 to KRW 39,000. However, this offer cannot be combined with other consumer programs, such as “trade-in” (returning an old IQOS device for a price discount) or “refer a friend” (receiving a discount through a referral from an existing IQOS user).