Disposable e-cigarettes account for nearly 40% of the global e-cigarette market

According to the latest analysis by ECigIntelligence, disposable e-cigarettes account for nearly 40% of the e-cigarette industry.

After experiencing initial prosperity in the United States, the disposable products market is now growing at a faster pace in other countries.

Consumers are attracted to disposable products mainly due to their convenience and low prices, but there are differences in products internationally.

For example, due to the EU Tobacco Products Directive (TPD) limiting the nicotine content in e-cigarette products, disposable products in non-TPD countries tend to be larger in size.

On the other hand, in some TPD markets, there has been an increase in zero-nicotine products, as these products are allowed to have larger tank capacities.

Another notable recent development is the emergence of products addressing environmental issues associated with disposables, such as those made primarily from paper or containing biodegradable components.

Photo: Alexander Gavrilichev

To further understand the global disposable e-cigarette market, ECigIntelligence has now launched a disposable e-cigarette tracker.

The tracker displays the development of pricing, technical features, flavors, and nicotine advantages of disposable e-cigarettes under leading online retailers since 2020. Users can even select specific models and view the closest competitors in terms of puff counts, e-liquid capacity, battery capacity, and physical shape.

Tim Phillips, Managing Director of Tamarind Intelligence, which produces ECigIntelligence, stated, “The growth rate of the disposable products market is so rapid that there is an urgent need for reliable, in-depth data.”  “This new tracker will provide the intelligence that participants at all levels of the industry urgently need when formulating strategies for disposable products.”