2FIRSTS market research: VUSE launches 5,000-puff product in Russia at a price broadly in line with

  According to 2FIRSTS, the VUSE PRO 5000 is the largest-capacity product VUSE has launched to date.

[2FIRSTS Original] Recently, while 2FIRSTS Moscow news center staff were conducting market research in Russia, they found that VUSE, a British American Tobacco brand, has launched a disposable e-cigarette product in Russia, the VUSE PRO 5000, which offers 5,000 puffs. This is the largest-puff product VUSE has released so far.

In addition to the VUSE PRO 5000, VUSE has also launched two other products in Russia: the VUSE GO 1500 and the VUSE GO 600.

VUSE launches three products in Russia | Image source: 2FIRSTS Moscow News Center 

The retail price of the VUSE PRO 5000 in Russia is 1,300 rubles, about RMB 95; the VUSE GO 1500 sells for 800 rubles, about RMB 58; and the VUSE GO 600 sells for 550 rubles, about RMB 40. 

2FIRSTS found that, compared with similarly puffed products from other brands in the Russian market, the prices of VUSE's newly launched products do not show any obvious difference.