Is Disposable-to-Pod Conversion the Trend? German Single Stores Can Make Tens of Thousands of Euros

Berlin is the largest in Germanye-cigarettesConsumption areas, where there are many e-cigarette channels and store retailers.

During a recent visit to the Berlin market, CVIC found that Each store is a channel dealer for tens of thousands of euros a month, and is still opening a new store! Its person in charge said that consumers in the Berlin market now prefer bomb-changing or environmentally friendly disposable and detachable products.

New store" We need to find some new products to enter the market "!

During a visit to Berlin, I discovered that a channel dealer had opened four stores called" INSPIRATION STORE ".

("Inspiration Store" in Berlin, Germany)

(CVIC on-site store inspection)

The store we came to was the new store they had just opened.

(CVIC takes a photo with the person in charge of the new store channel)

The person in charge who just opened the store said that" Looking for new products "! We hope to find more POD and MOD products through CVIC, especially those that are detachable, rechargeable and easy to operate, so as to adapt to trends and improve the market.

Data shows that“INSPIRATION STORE” is a famous e-cigarette store in Germany and is currently located in the core urban area of Berlin. The store's furnishings all adopt a simple and well-defined style, and the categories available are also relatively diverse. Although the store is not large, it also covers disposable, ammunition replacement, open style,smoke oilWait.

But the main focus is generally to select the core ones to make" centralized "presentation in stores for consumers to choose.

One-time bomb replacement is the trend!?

German single store becomes a channel provider of tens of thousands of euros is also concerned about changing bombs!

I learned from these channels in Berlin that There are many demands in the market for one-time bomb replacement。Because on the one hand, consumers attach importance to the recyclability of consumption operations and do not like to frequently discard used one-time items; at the same time, they care about the cost performance of consumption.

Especially with Germany's strengthened supervision or even prohibition of one-time, there is an increasing demand for one-time environmentally friendly and detachable categories. Without waste, no environmental problems, one-time bomb replacements that can be recycled and easily are also growing rapidly in the market.

There are many ELF BAR series in the store!

When you enter the store, the first things that come to your eyes are the ELF BAR and LOST MARY series, and there are many categories. The price tag on it is" 9.95 euros ".

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(This store has many ELF Bar collections)

Sales are 2,000 - 3,000 euros a day!

Through visits to Berlin over the past few days, we found that stores generally have sales ranging from 2,000 to 3,000 euros a day, and basically income ranging from 50,000 to 100,000 euros a month.

According to this sales volume, it is basically equivalent to earning tens of thousands of RMB in one month, which is not low.

(The store manager of the little handsome guy)

OXVA has become a star product in the store!

In addition to mainly displaying ELF BAR in a hierarchical manner, the store also displaysOXVA、UWELL、LOST VAPE、GEEK VAPEportant; font-weight: bold;"> Especially OXVA, it has become a star product in the store! It is also displayed in a special location. These equipment basically cost around 30 euros.

(Display in OXVA area)

(Other equipment)

explains that in terms of equipment, the German market focuses heavily on markets such as POD and MOD, especially relatively portable equipment.

It can also be seen that stores in Berlin generally focus on displaying some unique equipment for consumers to choose from, and the prices are different. For example, some are 22 euros and some are 35 euros.

The one-time unit price is basically 10 euros, and the equipment is generally about 30 euros.

Moreover, in the German channel market, apart from China brands, There are also IVG, VUSE and other overseas brands. For example, British American Tobacco's VUSE GO is also sold on-site, with a price tag of 9.95 euros.

(British American Tobacco's brand)

The products they display will generally want to be highlighted separately or placed on separate shelves to attract consumers 'attention.

Despite this, the products displayed in German stores generally have not many flavors to choose from, and only a few are on display. Prefer flavors such as grape, berry, watermelon, etc.

There is also a lot of tobacco oil on the shelves, the price of tobacco oil is generally 12 euros, such as brands such as BIG. Tobacco oil has a special exhibition area, including American tobacco oil and China tobacco oil. On the contrary, what is noteworthy is that ELF BAR tobacco oil brand ELFLIQ also appears in these stores. This shows that in a market like Germany, some leading brands are promoting their tobacco oils, especially unforgettable and one-off tobacco oils with the same flavor.

(Visible smoke oil)

(ELF BAR Tobacco Oil Brand ELFLIQ)

Overall, some e-cigarette stores in Berlin, Germany, are changing some categories and looking for products that are more suitable for the market to enter.

In fact, it is not just the" INSPIRATION STORE ". Many e-cigarette retail channel merchants in the city of Berlin have found that based on changes in market trends, they prefer to choose bomb replacement or environmentally friendly one-time entry and distribution, which is in line with the needs of the consumer market, and I believe that there are good trends.