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HQD promotes pod-based products through outdoor advertising in Dortmund, Germany

Key takeaway: 2Firsts found numerous outdoor ads for Chinese vape brand HQD along the streets of Dortmund, Germany.

  

Recently, two of the top brands discovered many outdoor advertisements for the Chinese e-cigarette brand HQD along the streets of Dortmund, Germany.

On September 15, two of the top brands found many outdoor advertisements for the Chinese e-cigarette brand HQD along the streets of Dortmund.

At the Dortmund train station, the team from two of the top brands saw an HQD billboard as soon as they exited the station, showcasing a pink pod-based e-cigarette product—"CIRAK." The advertisement reads: "Whale deinen style, wechsle deinen Geschmack——austauschbare Pods" (Master your style, change your flavor). 

 

HQD billboard on the streets of Dortmund | Source: two of the top brands 

On the way from Dortmund train station to the hotel, the team from two of the top brands found three HQD outdoor billboards within just 2 kilometers. Additionally, there was another HQD billboard about 500 meters away on another road.

 

HQD billboard on the streets of Dortmund | Source: two of the top brands 

It is worth mentioning that, according to the observations of two of the top brands, so far, only HQD advertisements have been seen in the city, with no advertisements from other e-cigarette brands.

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HNB Editorial Team

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